tag:blogger.com,1999:blog-48472653035553269812024-03-17T21:59:04.182+05:30"Jack of all trades" the new model:"Hi, the blog is about everything that I can think and could write. Today time, technology is on a continuous up-gradation either you walk with or be out of the way."Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-4847265303555326981.post-63699704471545087082023-06-14T16:24:00.001+05:302023-06-14T16:24:21.472+05:30The Fascinating Psychology of an Indian Customer: Exploring Consumer Behaviors and Cultural Nuances<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoSmExjrcAmaypSy2RJZ0FWQ-DK3WEq0fWWNubRM9FppjDVgZc4Ov-cSkBvPpNCfefzTk2CTb3wbrTUGLvLEbxZmow35SVfC2Oj0Yhs8aw8-f6-bARROm8ln8W27g-wpKwE1K22XleYIoaUf6Jrxtthb6d43okH1ZPn-krezTg9mdRYcyGANh17BJY/s671/image-88.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="537" data-original-width="671" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoSmExjrcAmaypSy2RJZ0FWQ-DK3WEq0fWWNubRM9FppjDVgZc4Ov-cSkBvPpNCfefzTk2CTb3wbrTUGLvLEbxZmow35SVfC2Oj0Yhs8aw8-f6-bARROm8ln8W27g-wpKwE1K22XleYIoaUf6Jrxtthb6d43okH1ZPn-krezTg9mdRYcyGANh17BJY/s320/image-88.png" width="320" /></a></div><p>In a rapidly evolving global marketplace, understanding the psychology of consumers is essential for businesses to thrive. India, with its diverse population and unique cultural tapestry, presents a fascinating case study in consumer psychology. This blog aims to delve into the intriguing aspects of the Indian customer's mindset, exploring their behaviors, preferences, and the cultural nuances that shape their purchasing decisions.</p><p></p><p><br /></p><p>Value for Money:</p><p>The Indian customer is known for their keen sense of value for money. With a diverse socio-economic landscape, Indians tend to be price-sensitive and look for products and services that offer the best bang for their buck. Discounts, deals, and competitive pricing play a significant role in their decision-making process.</p><p><br /></p><p>Brand Loyalty and Trust:</p><p>Indian customers often exhibit strong brand loyalty and place immense trust in established brands. They value reliability, quality, and the reputation of a brand when making purchasing decisions. Building long-term relationships and gaining customer trust through consistent delivery and after-sales support is crucial for businesses targeting the Indian market.</p><p><br /></p><p>Personalized Customer Service:</p><p>Indians appreciate personalized customer service and individual attention. They value interactions that make them feel valued and understood. Companies that can tailor their offerings, provide customized solutions, and offer attentive customer support are more likely to win the loyalty of Indian customers.</p><p><br /></p><p>The Power of Word-of-Mouth:</p><p>Word-of-mouth recommendations hold immense weight in Indian consumer culture. Indians rely heavily on the opinions and experiences of friends, family, and peers when making purchasing decisions. Positive reviews and personal endorsements can significantly influence the choices of Indian customers.</p><p><br /></p><p>Cultural Sensitivity:</p><p>Cultural sensitivity is vital when targeting the Indian market. India is a diverse country with distinct regional cultures, languages, and traditions. Understanding and respecting these cultural nuances is crucial for businesses to effectively communicate their offerings and connect with Indian customers on a deeper level.</p><p><br /></p><p>Importance of Family and Social Connections:</p><p>Family and social networks play a significant role in the Indian customer's decision-making process. Indians often seek consensus and consult their families before making major purchases. Businesses that acknowledge and cater to the needs and aspirations of the family unit are more likely to resonate with Indian customers.</p><p><br /></p><p>Embracing Technology and E-commerce:</p><p>India is witnessing a rapid digital transformation, with a significant rise in internet penetration and smartphone usage. The Indian customer is increasingly embracing technology and e-commerce platforms for shopping. Convenience, ease of use, and secure online transactions are important factors that influence their adoption of digital channels.</p><p><br /></p><p>Conclusion:</p><p>The psychology of an Indian customer is a complex tapestry woven with cultural influences, value-consciousness, trust, and the power of personal connections. Businesses that understand and appreciate these nuances are better equipped to navigate the Indian market successfully. By recognizing the importance of value for money, building trust, offering personalized experiences, respecting cultural diversity, and embracing technology, companies can forge strong connections and cater to the unique needs and preferences of Indian customers, ultimately achieving success in this vibrant marketplace.</p>Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-85865649217462781932022-11-23T17:59:00.000+05:302022-11-23T17:59:02.161+05:30<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieVHDXZuncD1k2jGfY6j8qlDJEBcnvNNNvlWPqr8Y5RJeFmD-SaMQVnMKLADbiPeyX18MK2oS3fVRN9momQci1bEdQZS2BiTb1SSgzbZoCO8NPY98TxjlTntvb38IogPLqJl4O2n_Fx6xxCXdfbU9gyUDCpNom33qjOw3-hmIdp0LslyD7VGmoJrqk/s1591/Screenshot%202022-11-23%20at%203.30.29%20PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="895" data-original-width="1591" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieVHDXZuncD1k2jGfY6j8qlDJEBcnvNNNvlWPqr8Y5RJeFmD-SaMQVnMKLADbiPeyX18MK2oS3fVRN9momQci1bEdQZS2BiTb1SSgzbZoCO8NPY98TxjlTntvb38IogPLqJl4O2n_Fx6xxCXdfbU9gyUDCpNom33qjOw3-hmIdp0LslyD7VGmoJrqk/w640-h360/Screenshot%202022-11-23%20at%203.30.29%20PM.png" width="640" /></a></div><br /><p></p><p><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Digital Marketing Beyond Search Engines!</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">When you think about searching for anything, I bet 'Google' comes first to your mind. Search engines are the most valued digital goods. According to Google, people go through an emotional journey before they purchase, from a trigger, exploring, evaluating, clarity, conviction and finally being filled with joy when the purchase is made.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">85% of people will buy from brands that provide trustworthy information, but one thing marketers forget is that 63% won't buy because of irrelevant information (source google). So, if your content does not help people it will backfire on you or worst(no sales). </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Just google "Health", About 16,20,00,00,000 results (0.73 seconds). Do you need anyone else to write content on that subject? Not really unless something drastically changes happens in Health Industry (i am not rolling out the importance of content and SEO)</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Now the question is, How do you stand out?</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Just search 'Jaipur' on google, and you will find information about the city. On MakeMyTrip, you will find hotels. On youtube, you will find videos and movies. On Pinterest images of the city, and on Instagram/TikTok you may find pictures of restaurants, activities, and reviews of the food they ate.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Yes, I know you are getting my point.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Just look for the top ten searches on google, first two are social networking than e-commerce, and further translate, Instagram, WhatsApp web, etc. There is a lot of data. You must pay attention to this as google is doing the same, that's why they have come up with web stories to compete with Insta/TikTok and shorts.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">The answer is to go for the Omnichannel approach. One has to be on all platforms, when someone sees or interacts with your brand 7 times (rule of 7), they are more likely to convert and buy from you. I am not going to elaborate on channels, you already know them and what impact they have. </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Brands are the future. People are searching more for the brand in comparison to a segment/product/keyword, (Nike has replaced shoes as a keyword).</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">When people engage with your brand they have experience. You want that they have a good experience when they first start using your product/service. You also want that towards the end they also have an amazing experience. Keep giving them.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Go for all, search engines, social networking, email, SEO, etc.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">Stand OUT!! The biggest opportunity</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; line-height: inherit !important;" /><a data-attribute-index="0" href="https://www.linkedin.com/feed/hashtag/?keywords=seo&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#seo</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="1" href="https://www.linkedin.com/feed/hashtag/?keywords=searchengines&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#searchengines</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="2" href="https://www.linkedin.com/feed/hashtag/?keywords=content&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#content</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="3" href="https://www.linkedin.com/feed/hashtag/?keywords=google&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#google</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="4" href="https://www.linkedin.com/feed/hashtag/?keywords=digitalmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#digitalmarketing</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="5" href="https://www.linkedin.com/feed/hashtag/?keywords=sales&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#sales</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="6" href="https://www.linkedin.com/feed/hashtag/?keywords=opportunity&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#opportunity</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="7" href="https://www.linkedin.com/feed/hashtag/?keywords=data&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#data</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="8" href="https://www.linkedin.com/feed/hashtag/?keywords=digital&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#digital</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="9" href="https://www.linkedin.com/feed/hashtag/?keywords=experience&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#experience</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="10" href="https://www.linkedin.com/feed/hashtag/?keywords=people&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#people</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="11" href="https://www.linkedin.com/feed/hashtag/?keywords=health&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#health</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="12" href="https://www.linkedin.com/feed/hashtag/?keywords=future&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#future</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="13" href="https://www.linkedin.com/feed/hashtag/?keywords=help&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#help</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="14" href="https://www.linkedin.com/feed/hashtag/?keywords=food&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#food</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="15" href="https://www.linkedin.com/feed/hashtag/?keywords=brand&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brand</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="16" href="https://www.linkedin.com/feed/hashtag/?keywords=instagram&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#instagram</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="17" href="https://www.linkedin.com/feed/hashtag/?keywords=email&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#email</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="18" href="https://www.linkedin.com/feed/hashtag/?keywords=commerce&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#commerce</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="19" href="https://www.linkedin.com/feed/hashtag/?keywords=hotels&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#hotels</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="20" href="https://www.linkedin.com/feed/hashtag/?keywords=restaurants&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#restaurants</a><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"> </span><a data-attribute-index="21" href="https://www.linkedin.com/feed/hashtag/?keywords=socialnetworking&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7001123715291721730" style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, "system-ui", "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#socialnetworking</a></p><p><br /></p>Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-44730536997876399842019-01-03T11:47:00.000+05:302019-01-03T14:51:40.166+05:30Healthcare Marketing Trends: 2019<div dir="ltr" style="text-align: left;" trbidi="on">
<br /><br />What is Marketing? Simple!! "Consumer /Customer is the Heart of Business". Junk all your formulae you know and start discussing about the connect between your customer and business (Heath-care in this case).<br /><br />Marketing is 'COMMON SENSE' accompanied with 'POWERFUL CONCEPTS' delivered with 'RIGOUR'.<br /><br />1) Improve patient's experience: Ask your patients/customers, dig deeper.... read reviews etc. Identify the patterns. Provide them a 'wow' experience as it is the best opportunity to build brand.<br /><br />2)Insights: More deeper insights, ask your digital team to make presence beyond advertising/ppc(in health apps or etc.) observe/study the insights, use google trends/insights/console/analytics or any other tool and fetch data about your customer(age/education/job/gender/locality/keywords etc.)<br /><br />3) Train your Frontline Staff: Apart from the Doctor, train your frontline staff(nurses/attendants/receptionist etc.) who are directly in contact with the patients, improve their inpatient and outpatient experiences. Waiting room is a perfect place to talk and know them better(use their time)<br /><br />4)Content: Start writing and educate people on public health/heath topics. Start working with local health communities and help their people to stay healthy. The way to go is to publish more and gradually you will see positive results.<br /><br />5)Use of Google/Facebook/ any other platform: the beauty of digital marketing is it can be easily optimized. Each platform has their weakness/strengths, improve and keep optimizing your ads till you don't the desired result. Make easy for the people to find you, no matter on which platform they are.<br /><br /> <br /><br /> <br /><br /><br /><style>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-62888257172934840892017-11-22T15:33:00.001+05:302017-11-22T15:33:25.586+05:30PMA2020: Uses innovative mobile technology to support low-cost surveys in Public Health.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: black; font-family: Calibri; font-size: 14.0pt;">Friends, I am sharing with you an interview done with Dr. Anoop Khana (Professor at IIHMR University). Prof. Anoop Khanna has a background in social work. He has presented and published several research papers. He has contributed to several operations research projects on training interventions for health functionaries, population programme management, and adolescent health. His areas of interest are population programme management, programme evaluation, HIV/AIDS, and reproductive health.<o:p></o:p></span></div>
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<span style="color: black; font-family: Calibri; font-size: 14.0pt;">He also heads the Performance Monitoring, and Accountability 2020 (PMA2020) project uses innovative mobile technology to routinely gather data on family planning and water, sanitation and hygiene. Data are collected at household and facility levels via mobile phones through a network of female Resident Enumerators stationed throughout the country. Resident Enumerators (REs), transfer data from smart-phone to a central server via the mobile data network. In real-time, data are validated, aggregated and prepared into tables and graphs, making results more quickly available to stakeholders as compared to a paper-and-pencil survey. PMA2020 can be integrated into national monitoring and evaluation systems by offering a low-cost, rapid-turnaround survey platform that can be used for various other health data needs. A similar program is also being carried out in 11 different countries of Asia and Africa.<o:p></o:p></span></div>
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<span style="color: black; font-family: Calibri;"><u><span style="font-size: large;">The interview is all about PMA2020.</span></u><span style="font-size: 14pt;"><o:p></o:p></span></span></div>
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<b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">What is the aim of the Performance Monitoring and Accountability 2020 (PMA2020) survey?<u1:p></u1:p></span></b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<i><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"> </span></i><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">PMA2020 was originally designed to facilitate annual progress reporting in support of the goals and principles of Family Planning 2020 (FP2020), using an innovative data platform. PMA2020 aims to establish and support low-cost rapid turnaround surveys monitoring key health and other development indicators.<u1:p></u1:p></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;"> </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">Data are collected at household and health facilities level via mobile phones through a network of female data collectors, known as Resident Enumerators (REs) throughout the country/state. REs transfer data by phone to a central server using the mobile data network. In real-time, data are validated, aggregated, and prepared into tables and graphs, making results quickly available to stakeholders. It is being implemented by local partner universities and research organizations in ten countries across Africa and Asia. Overall direction and support of PMA2020 are provided by the </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><a href="http://www.gatesinstitute.org/" target="_blank"><span style="color: black; font-weight: normal;"><span style="text-decoration-line: none;">Bill & Melinda Gates Institute for Population and Reproductive Health</span></span></a></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;"> in the </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><a href="http://www.jhsph.edu/departments/population-family-and-reproductive-health/" target="_blank"><span style="color: black; font-weight: normal;"><span style="text-decoration-line: none;">Department of Population, Family and Reproductive Health</span></span></a></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;"> at the </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><a href="http://www.jhsph.edu/" target="_blank"><span style="color: black; font-weight: normal;"><span style="text-decoration-line: none;">Johns Hopkins Bloomberg School of Public Health</span></span></a></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">, in collaboration with national partners in each project country. PMA2020 is funded by the </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><a href="http://www.gatesfoundation.org/" target="_blank"><span style="color: black; font-weight: normal;"><span style="text-decoration-line: none;">Bill & Melinda Gates Foundation</span></span></a></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">.</span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><u1:p></u1:p><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;"> </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">In India, PMA2020 is being implemented by Indian Institute of Health Management and Research (IIHMR) University in Jaipur with the endorsement and technical support provided by the International Institute for Population Sciences (IIPS) and the Ministry of Health and Family Welfare (MOHFW). PMA2020/Rajasthan is collecting data in 147 sentinel sites which are called Enumeration areas. It is a sample survey which is representative of the state population in both Urban and Rural areas. PMA2020 Rajasthan is currently collecting data on family planning and WASH indicators.<u1:p></u1:p></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<b><span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">How have IIHMR and John Hopkins collaborated as partners on the survey?</span></b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;">IIHMR has a wide and rich experience in conducting large-scale surveys which made it a suitable partner to implement PMA2020 in India/Rajasthan. IIHMR and John Hopkins also share a long and active partnership prior to implementing the PMA2020.<u1:p></u1:p></span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt; font-weight: normal;"> </span><span lang="EN-US" style="color: black; font-family: Calibri; font-size: 14.0pt;"><o:p></o:p></span></h3>
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<b><span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Post the data collection and analysis, what do the researchers plan to do?</span></b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Post data collection and analysis, researchers and program implementers are engaged in disseminating the collected data to the government, development agencies and other stakeholders. Researchers also use the data collected for publication purposes and refer this data for developing various materials to inform relevant policymakers.<u1:p></u1:p></span><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">What are some of the limitations of the survey method in research of this kind?<u1:p></u1:p></span></b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">PMA2020, as for now, provides estimates at the state level for Rajasthan. It is yet to be extended to the district level. Moreover, it is mainly focused on family planning and water & sanitation components. <u1:p></u1:p></span><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span lang="EN-US" style="background: white; color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">What other partnerships are IIHMR and John Hopkins engaged in?<u1:p></u1:p></span></b><span lang="EN-US" style="color: black; font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<![endif]--> <!--StartFragment--> <span lang="EN-US" style="background: white; font-family: Calibri; font-size: 14pt; line-height: 107%;">IIHMR and Johns Hopkins University have a long relationship in areas of research, training, and academics. They have jointly carried out several research projects. Currently, they are jointly offering the Master of Public Health Program at IIHMR University. Besides this, a project named “PMA Agile” is also being launched in India along with other countries like Kenya, Nigeria, and other Francophone West African countries, for monitoring of initiatives under The Challenge Initiative to improve access to FP services in urban settings. </span><u1:p></u1:p><!--EndFragment-->
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-28749920817128792992017-08-29T12:07:00.001+05:302018-03-08T13:13:30.105+05:30To Change Things: Be the Change<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">You can never change things by fighting the present reality.</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">To change things, build a new perspective that makes the present model obsolete. And remember “Change” is very rare. It's difficult, not easy. It will trouble you. And will bring you right down to your knees until you settle on it. Pain will become an integral part of the process and its something that nobody wants. So, how do we get rid of the pain?</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;"><br /></span></span> <span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">By accepting the change:</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">Change and Growth are the two sides of the coin. See the bigger picture and tell yourself that every smallest step taken by you is the preparation of the next level, for the best to come and for life to hug you in its big arms!</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;"><br /></span></span> <span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">Build on the change, build a new perspective, work on yourself, listen and enhance your knowledge, do not break the momentum. There are plenty of good people around to guide you, just reach out. You will be surprised how many strangers are happy to help. Of course, there are people full of negativism, but then there are the believers, the achievers, and the go-getters.</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">Make the best choices in choosing the right people on your path, to change. </span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;"><br /></span></span> <span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">Don't judge anyone by his looks, clothes, watch, shoes, etc. Judge him by how much 'vibrant content'he has in his mind.</span></span><br />
<span style="font-family: "calibri" , sans-serif;"><span style="font-size: 14px;">You have to change with or without resistance.</span></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-84938598509889560812017-05-25T13:41:00.000+05:302017-10-17T12:46:50.632+05:30Healthcare IT: The New Booming Sector for IT Graduates<div dir="ltr" style="text-align: left;" trbidi="on">
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Do we have Indian IT professionals working in the Hospitals?<br />
The answer is "No."<br />
Conventionally Indian IT professionals have groomed their skills with, Programming (Java/C++,..), or Networking (System Networking..) or Verification and Validation (Manual or Automation, Selenium, ..) or Analytics (Big Data, ...) now Cloud Computing.<br />
IT professionals getting trained to work in Indian Hospitals is a very new and now a booming thing, I doubt, that how many of them know about this option?<br />
Yes, Hospitals have professionals, but not from IT, but from BSc, MSc, or another background.<br />
Once the number of hospitals supporting interoperability (the ability of computer systems or software to exchange and make use of information) getting increased with the usage of Hospital Information Systems (like EMR, PACS), surely the hospitals would need more professionals with IT Knowledge, for instance, TCP/IP. This should be the next boom for IT Professionals with lots of jobs created in this space.<br />
Already, few organizations like IIHMR, have started outputting these types of professionals with required Healthcare IT knowledge.<br />
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To get into Healthcare IT Domain, start learning.<br />
1. System Administration.<br />
2. HL7.<br />
3. Interface Engines (Like Mirth, Rhapsody, etc..).<br />
4. PACS.<br />
5. EMR/EHR.<br />
6. LIS (Laboratory Information System).<br />
7. Clinical Workflow Knowledge.<br />
8. IHE.<br />
The list grows.<br />
The point I want to make is, get ready with the right skills so that you stand advantage for the Indian Healthcare IT boom.<br />
All the best!!</div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-83573453354427406082017-03-16T16:31:00.001+05:302017-10-17T12:53:20.850+05:30Mid-Career MBA Syndrome.<div dir="ltr" style="text-align: left;" trbidi="on">
How much education does a man require? Would be the most inappropriate questions of all times if ever asked. Gaining information from varied sources and adding it to your Pandora of knowledge knows no boundary, but ultimately it comes to a halt soon after the fresh graduates join the dominant race of money-making and making it all about gaining experience and their materialistic needs. With the fast-paced modernization and no room for the medieval, every person with just one single undergraduate degree tends to suffer from mid-career MBA syndrome at least once in their lifetime. No, it’s not a medical disease that you need to get diagnosed. It merely is the urge of the conscious minds of the students with prior experience in their respective fields, to stop for a moment, take a good look at what their lives have become and what they lack. These unanswered questions often lead their lives to the road not taken where monotony and a stagnant career welcomes them with open arms.<br />
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However, the alternative to this is the road that leads the fresh graduates to pursue their Masters in Business Administration after having gained some experience, to stimulate themselves with something to start afresh, in the middle of their career.<br />
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The pool of opportunities: Regardless of the fields they are in, students often wish to go for this tactic to get a job and a life worth all the efforts. It is a common activity; also a justified one. As glamorous and modern that it sounds, having an MBA opens a pool of opportunities. From an instant hike in the paycheck to gaining stimulating experience, this degree has it all.<br />
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A fresh start: The refreshing experience of going back to college and living the academic life is total bait. Who doesn’t want to take a break and live those moments once again which not only offers an environment to spread their wings of experimentation but also tags along with several advantages of its own? Leadership, improved management skills, one’s aspirations, evolving into a think tank for an out of the box approach, excellent networking is what this degree offers and this is all a creative brain feeds off for reaching out to the ladder of success and growth.<br />
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A much-needed break: Being surrounded by MBA professionals at the workplace and the materialistic and non-materialistic comparison continually hitting the subconscious mind is bound to happen once people are tired of their stagnant lives. Giving your professional life a sudden break and walking straight into the world of MBA to gain what you lack isn’t as tricky as it sounds.<br />
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How to qualify: Everything that you, as a working professional, have gained or experienced so far would be taken into high consideration. To apply for the same, all you need to do is crack a joint entrance examination including CAT, MAT, and XAT with an aggregate percentage. That will not only refresh your knowledge in various subjects like mathematics, English, and current affairs but will also open the gates leading to some of the top institutes of the nation.<br />
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The IIMs spread across the country, XLRI in Jamshedpur, ISB in Hyderabad, Loyola Institute of Business Management in Chennai, Symbiosis Institute of Business Management in Pune, IIHMR University in Jaipur, are few of the leading institutions that offer a two-year long management program regardless of the previously chosen field. A two-year program here is a must to gain more of everything; more knowledge, more opportunities, more exposure and a six-unit salary, and these are some of the institutions to provide you with the same.<br />
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All you need is an undergraduate degree, aggregate score in the entrance examination and a strong impression to leave during the interview sessions. Talking about the how and when queries about the exams, the syllabus remains the same regardless your age and experience in the field. Verbal abilities, Qualitative and quantitative aptitude along with logical reasoning set the parameters, and that’s how the students taking the exam are judged. Making it more convenient, multiple institutions also offer full-fledged programs to prepare the students for this battlefield which they can attempt numerous times. All you need to do is keep your eyes open, fill the applications in time and take the tests which fall between December to February, every year. For standing out and making it large, a desire for mid-career MBA degree is a must. All you require here is some time off your busy schedule and dedication to making the best of it because the floor is always open.</div>
Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-77362352275757572802017-03-07T12:47:00.000+05:302017-10-17T15:31:36.030+05:30Women empowerment and gender equity can bring in inclusive growth <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "times new roman" , serif;">Gender inequity has always been a pressing global issue and the theme for International Women’s Day stresses on <b>‘#BeBoldForChange</b>’ <b>which is a call for masses and individuals to forge a better working world and a more gender-inclusive world.</b> A "Resource Center on Women's Health, Empowerment and Rights" was established at IIHMR in 1997 with the support of the Ford Foundation in a project mode for five years. Working on the issues further strengthened the thoughts and ideas and, therefore, the Center was rejuvenated as "Gender Health Resource Center". The Center believes that gender is a part of quality concepts; ethics and rights, and one of the major social determinants of health. The IIHMR University Jaipur has also worked for the social upliftment of rural women; through projects that support sanitation and hygiene for the empowerment of women, shared their insights this International Women’s Day. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">The theme ‘#BeBoldForChange’ this International Women’s Day highlights on commitments that should be made to help women and girls to achieve their ambitions, call for gender-balanced leadership and also valuable contributions of women equal to that of men. According to a report that was released by Mckinsey and Company on The Power of Parity’ September 2015- it was highlighted that India is one amongst the 46 out of 95 countries that were analyzed in developed and developing nations who would experience an increase in its GDP outcome by more than 10% in 2025 if women participated in the economy identical to men. India is also home to one of the largest female population in the world today. <o:p></o:p></span><br />
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<span style="font-family: "times new roman" , serif;">Experts at IIHMR University Jaipur referring the India Skills Report 2017 said, “According to the India Hiring Intent Survey, the ratio of males to females is 71:29. However, states such as Rajasthan, Andhra Pradesh, Karnataka, Telangana, Maharashtra, West Bengal, Uttar Pradesh, Tamil Nadu, Gujarat, and Haryana have shown a higher level of employable female candidates.” The IIHMR University Expert also specified that “Women today are ready to consider challenging work and explore more challenging terrains by not restricting themselves to comfortable and monotonous working patterns. However, the India Skills Report 2017 highlights a striking figure that, out of the entire workforce, 25-30% are females and only 20% work in urban areas.”<o:p></o:p></span><br />
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<span style="font-family: "times new roman" , serif;">The expert at IIHMR University Jaipur further expressed that, “There is a dire necessity for employers to design training programs for freshly recruited female candidates to shape their future and empower them further in their roles. According to the India Skills Report the total hiring targets for Pharma and healthcare industry is 38.67%, while that in BPO, KPO and ITes is 36.78%. However, spite of widespread discussions and reforms in government policies the matter of gender diversity still remains unresolved today. According to Global Gender Gap Report 2016 and its Global Gender Gap Index 2016, India ranks 87th in the world with a score of 0.683 in gender equality. It is also important to also highlight that women in various roles evidently deserve health, education, earning power and political representation as much as men do in various walks of life</span>. <span style="font-family: "times new roman" , serif;">”<o:p></o:p></span><br />
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<span style="font-family: "times new roman" , serif;">According to the India Skills Report 2017, Rajasthan (31%) tops the list of states having the most employable women. The next in line in Andhra Pradesh at 23%, Karnataka which is at 21%, Telangana at 20%, Maharashtra at 18%, West Bengal at 17%, Uttar Pradesh and Haryana at 15%, Tamil Nadu at 11% and Gujarat at 9%. <o:p></o:p></span><br />
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<span style="font-family: "times new roman" , serif;">The growth of every organization depends on the mix of skill sets, experience, values, culture which can be achieved only through gender diversity; this is how organizations can work up to the level off of attaining success. Organization in the nation should also work to create business models that include utilizing the skills of interns to the best and retaining them when needed. They must conceptualize on hiring models that have gender diversity and reduced salary gaps amongst both male and female employees. Gender equality can definitely bring in inclusive growth and through gender equity and human development, it will also result in an all-around growth in GDP. Thus, organizations and nations must realize that a healthy development and an appropriate utilization of one of the largest talent pools will obviously have positive implications on the development, growth, competitiveness, and future-readiness of economies and businesses worldwide. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">There are also initiatives at the country levels in this direction. In India, a recent joint initiative by the Ministry of Human Resource Development and Ministry of Women and Child Development aims at engaging students to act as Gender Champions (GCs) in all schools, colleges, and universities across the country. They can be both boys and girls above 16 years of age enrolled in an educational institution. They are envisaged as responsible leaders who will facilitate an enabling environment within their respective institutions where everyone is treated with dignity and respect irrespective of their gender. As an institution committed to gender equality, IIHMR University has wholeheartedly welcomed this initiative and is working with GCs and students to promote gender equality. <o:p></o:p></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-27388655441594410232017-01-23T11:09:00.000+05:302017-10-17T13:04:58.533+05:30Content Marketing for Mobiles:<div dir="ltr" style="text-align: left;" trbidi="on">
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It is a well-known incontrovertible fact that many consumers have learned how to turn off typical ads on their mobiles. About 35-40% of the mobile users in India have installed advert blockers on their devices and the trend is growing rapidly. Mobile has become an increasingly important platform for promotional activities and marketing. Thus, what kind of 'content marketing' will be more favorable on mobile is the question for most of the marketers.<br />
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It's suggested that mobile content should be in a position to bring consumer's interest within 5-10 seconds. Because 80% of consumers don't go beyond the time that is aforementioned plus they'll close the add. Furthermore, 50 % of customers will bounce back instantly when there's an issue with the web page. Content marketing for smartphones (actually, they are smart :)) must be both Accessible and Available. Less text, fewer but good infographics are most suitable for quick loading whereas the CTA buttons are predominant.<br />
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For mobile content marketing, few things to be remembered:<br />
• Headlines must be clear and bold<br />
• Concise<br />
• Easy to understand by the potential consumers (after all we are<br />
looking for a sale or engagement, right!!)<br />
• Vertical, not horizontal so consumers can read easily and seamlessly.<br />
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We know what consumers are going to do with mobile phones, they will - like it, share it, tweet it, take snapshots, look at graphics, a very quick study of pieces of the content and staring at videos, here is the key for a successful video (more chance of watching)is that it must be of 15 seconds or less.<br />
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A champion mobile promoting strategy must have a front page with different categories of menus. Every menu must have a bold, visible, and minimalist text. The person clicks on the menu of his curiosity, and access info like price, reviews, appointments etc.<br />
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For an optimal consumer experience check the navigation (you don't want the consumer to be confused!!), front page must have a drop-down menu with clickable links, interactive buttons, GPS enabled, click to call phone numbers (data shows that 15-20% more engagements in clickable phone no. than the written content).<br />
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Recent studies show that the consumers are primarily looking at the center of their mobile screens.<br />
Bear in mind to generate something according to the consumer behavior or pattern, which must be appealing and exact, since this can boost the possibility of getting a sale or more engagement and that's what we want.</div>
Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-19388529662344521962016-12-21T16:37:00.001+05:302017-01-24T17:30:05.466+05:30Facebook Live's: Revolutionizing radios and podcasts<div dir="ltr" style="text-align: left;" trbidi="on">
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Facebook Live is going up against podcasts and customary radio by acquainting another route with devouring sound substance specifically from the news feed. Facebook is opening 360-degree Live video with select accomplices. Considering the response and monitoring the utilization of the abilities of Facebook Live, Facebook has introduced the Live Audio.</div>
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Initially, a couple of chosen partners can use Facebook Live Audio. </div>
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For radio broadcasters, Facebook Live offers the potential to faucet into new audiences on the social network. The feature is conservative on information measure and permits users to travel live from even areas with a low property.</div>
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Podcasts, interviews, book readings are several types of experiences expected to be delivered over Live Audio. The interactive expertise reveals new ways for broadcasters to achieve a dead set on their audiences. The audio content is the news feed, and users will share the posts, react to the content, or answer the stream in real time, a bit like a Live video feed, a wider rollout is expected to be there, however, no timeline has been given for once the feature is accessible to everybody.</div>
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Considering the manner podcasts and radios are consumed, generally doing various tasks and while not listening to the screen, Facebook has inbuilt the Live capabilities for audio in such a simple way that it works on mechanical man even once the screen is fast, or mistreatment of alternative apps. On iOS, users can keep the Facebook app hospitable to continue listening, however, you can browse alternative components of Facebook without any other interruptions.</div>
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The latest move is that this is an exceeded series of efforts to urge ancient broadcasters to use the social media platform for delivering their content. The extra capability of Facebook is to schedule Live Video broadcasts, which is further introduced as a pre-stream lobby. Facebook displayed the capabilities of Live Video to host interviews, panel discussions, and alternative video content formats by permitting people who initiate broadcasts to ask their friends.</div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-27502177821293215122016-06-15T10:24:00.002+05:302017-10-17T15:39:11.958+05:30Hospital Marketing <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 18.6667px;">The liberalization of the 1990s has brought about what considered the most significant turning point for marketers was viewing patients as consumers. The hospitals in India are witnessing the initiation of a new era – the age of the empowered healthcare consumers, who not only has access to a multitude of healthcare information but are also well- informed about their rights as consumers.</span><br />
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<span style="font-size: 18.6667px;">As patients, people were submissive; they went to the doctors, followed only their advice regarding the specialists and also the preferred hospitals suggested by them. But as consumers, people play a much more active role in their healthcare. They compare doctors, look at research on the internet about symptoms and diagnoses, and are sensitive to direct and indirect costs. And why shouldn’t they? It’s only natural that they would take this approach when purchasing something as vital as healthcare.</span><br />
<span style="font-size: 18.6667px;">This change in perspective added patients to the list of audiences worthy of marketing efforts and led hospital and healthcare marketers to sway patient preferences by providing the choice of doctors, services, infrastructure, etc. A vast array of promotional techniques like print advertising, billboards, television, digital marketing is being employed extensively in promoting the hospitals. This increase in information led to more informed and demanding consumers, providing marketers an opportunity to add health education materials and special events to its marketing mix.</span><br />
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<span style="font-size: 18.6667px;">With business /corporate houses and consumers emerging as buyers of healthcare services, the marketers of hospitals also realize that there is a need to focus on the overall experience of the patients coming to the hospital and should not be limited to patient-doctor interaction. The emphasis is on improving the knowledge of the patient at every touch point and building a sustainable relationship. Hospitals are increasingly getting convinced that they could bring about shifts in the market share through patient-friendly marketing initiatives. This very philosophy brought about relations programs in which every hospital is ‘trying to win the ‘hearts and minds’ battle for the healthcare consumer. Leading to the building awareness, enhancing visibility and image, improving marketing penetration, increasing prestige via accreditations, friendly medical staff and employees, serving as an information resource, influencing consumer decision making, and offsetting aggressive marketing. This movement works in favor of patients as hospitals are under continuous pressure to improve the quality of patient outcomes.</span><br />
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<span style="font-size: 18.6667px;">Further, as managed healthcare options continue to grow, and consumers take hold of their purchasing power, the healthcare industry is embracing patients as consumers; this shift in perception has established the need for the branding of hospitals. The hospital marketers being handed the golden tool for positioning and differentiating healthcare and hospital services have started believing, that if used properly, the marketing efforts could give the desired results. </span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-87585191327607897582015-11-19T15:35:00.001+05:302015-11-19T15:35:20.853+05:30Needs 25,000 Healthcare Management Professionals<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">Health sector reforms, the provisions made in the
Draft National Health Policy and the need to address the necessity of
healthcare services across the State of Rajasthan, the government has taken steps to bring in
improvisations in the healthcare segment through trainings, investment
partnerships etc. Apart from the Governemnt, who has contributed tremendously
in the health sector reforms, one such institution under the name Indian
Institute of Health Management Research (IIHMR) University, Jaipur, has also
contributed to improve managerial competence amongst the district and block
level officers through their Professional Development Courses (PDC) and other
training programmes under the name Management Development Programmes (MDP). With
the moto to train the district and block level medical officers working with
the Government of Rajasthan, IIHMR University has begun its,17<sup>th</sup>
Professional Development Course (PDC) in Management, Public Health and Health
Sector Reforms which will last from 12<sup>th</sup> October, 2015 to 20<sup>th</sup>
December, 2015. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">The
State of Rajasthan faces a skill gap of 25,000 healthcare management professionals
till date and needs over 600 more Primary Healthcare Centers (PHCs) and 200
more Community Health Centers (CHCs). As according to the India Skills Report
2015, the percentage hiring in the of management graduates in Pharma &
Healthcare for the year 2015 has been 7.32% vis-à-vis 5.25% in 2014 and that of
Diploma Candidates in the same segment has been 25.2% in 2015 vis-à-vis 25.8%
in 2014 all over India. Also, the NSDC or the National Skill Development Corporation
has trained about 11,286 professionals in healthcare. Inspite of all the
efforts made, there is still a gap of 25,000 healthcare management
professionals in the state. Knowing all these aspects there is a dire necessity
of training district and block level medical officers in public health in
Management and Healthcare reforms. To reduce the skill gap and to provide
managerial competence to all the district and block level officers, IIHMR
University has been conducting their Professional Development Courses year on
year.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-size: 12.0pt;">The PDCs at
IIHMR University are designed with the objective of enlightening its participants about emerging
concepts of health sector reforms and gain a better understanding on planning,
implementing, monitoring and evaluating health programmes in the state. The
PDCs also help in enhancing skills and competencies to prepare and implement District/City
plans under the National Health Mission (NHM). The PDCs are based on
experimental learnings and participatory approach alongwith organised field
visits of participants to other States to learn from various innovations in the
healthcare delivery with successful pilots to improve health outcomes. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 10pt; line-height: 115%;"> IIHMR
University is the only WHO Collaborating Centre for District and Primary
Healthcare in the State of Rajasthan and has trained over 300 medical officers.
The 17<sup>th</sup> PDC concluding will see and additional </span><span style="background-color: white; font-family: 'Times New Roman', serif; line-height: 18.4px;">30</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt; line-height: 115%;"> number of medical officers from the district and block level in Public
Health being trained</span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-24717375494856556852015-10-16T09:49:00.002+05:302015-10-30T10:57:37.344+05:30IIHMR University Signs LoA with Johns Hopkins International Injury Research Unit for setting up the Center for Injury Research<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">October,
2015: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">One of the globally
recognized and leading healthcare research organizations’ of the country, <a href="http://www.iihmr.edu.in/" target="_blank">IIHMRUniversity</a>, Jaipur with its core area in Research, Academics and Training, has
signed a LoA with the Johns Hopkins International Injury Research Unit to set
up the Center for Injury Research (CIR) in Jaipur. With ever increasing road
traffic injuries caused each year in India, The Centre for Injury Research will
be set up to design and conduct of research studies, capacity building and
intervention projects in the area of Injury and Accidents.<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">Dr. S.D Gupta, President, <a href="http://www.iihmr.edu.in/" target="_blank">IIHMRUniversity</a>, said</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">, “Over 10 lakh vehicles are registered every
year only in Rajasthan state. And the trend is year on year increasing which
requires a proper road traffic planning for intercity roads and national
highways in Rajasthan. Even after the law enforcement and awareness programmes
done by government and private sectors in Rajasthan, there have been no change
in the last five years as the number of accidents has remained same to over 24000
in 2010 and in 2015.So, CIR will mainly focus on behavioral study so that it
helps to change the scenario.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt; mso-bidi-font-style: italic; mso-bidi-language: HI;">”<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt; mso-bidi-font-style: italic; mso-bidi-language: HI;">Globally Road Traffic
Accidents (RTA) are the eighth leading cause and has caused the death of 3.4
lakh youngsters in the age group of 15-29 years. India has recorded the highest
number of deaths caused due to RTA than any other country. According to the
Road Transport and Highways Ministry report on Road Accidents 75,000 youngsters
were killed in road crashes alone in 2014. As according to the same source, in
2014 last year in India, the total deaths in the age group of 35-65 years were
49,840 and between 15-34 years were 75,048.<o:p></o:p></span></div>
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<span style="line-height: 115%; mso-bidi-font-size: 14.0pt; mso-bidi-font-style: italic;">According to World Health
Organization report on Road Traffic Injury and Prevention, road traffic
injuries are a major but neglected public health challenge that requires
concerted efforts for effective and sustainable prevention. Of all the systems
with which people have to deal every day, road traffic systems are the most
complex and the most dangerous. Road accident occurs due poor road management,
vehicle problem, road users, environmental factors, and natural calamities.
Loss of human life is the most un-repairable and un-bearable, not only to the
family but to the society also. With this background, The IIHMR University,
Institute of Health Management Research, Jaipur and Johns Hopkins International
Injury Research Unit have taken an initiative to set up a Center for Injury
Research (CIR) in Jaipur.<o:p></o:p></span></div>
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<span style="line-height: 115%; mso-bidi-font-size: 14.0pt; mso-bidi-font-style: italic;">The state wise share of
fatalities in 2014 is: UP (11.7%), Tamil Nadu (10.9%), Maharashtra (9.2%),
Karnataka (7.5%) and Rajasthan (7.4%). The statistics were even more horrifying
as the number of deaths were classified as per the vehicle share, Two-wheeler
caused (23.3%) deaths, 3-wheelers (4.5%), car, jeep and taxi caused (18.6%),
Truck, tempo and tractor caused (25.6%) deaths and Buses caused (8.&%)
deaths in 2014.</span><b><span style="line-height: 115%; mso-bidi-font-size: 14.0pt;"><o:p></o:p></span></b></div>
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<span style="line-height: 115%; mso-bidi-font-size: 14.0pt; mso-bidi-font-style: italic;">According to the report
prepared by the ministry's transport research wing (TRW), the total number of
road crashes has increased marginally from 4.86 lakh in 2013 to 4.89 lakh in
2014. The number of fatalities has also gone up by about 1.5%. Thirteen states
-Uttar Pradesh, Tamil Nadu, Maharashtra, Karnataka, Rajasthan, Madhya Pradesh,
Gujarat, Andhra Pradesh, Telangana, West Bengal, Bihar, Punjab and Haryana
-account for about 83.2% of the deaths. Honorable Prime Minister Mr.
NarenraModiji has also appealed this issue on Radio this year to educate the masses.
In line with the appeal of the Honorable Prime Minister, IIHMR University has signed a LoA with the
Johns Hopkins International Injury Research Unit to set up the Center for
Injury Research in Jaipur.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 14.0pt;"><a href="http://www.iihmr.edu.in/" target="_blank">TheIIHMR University</a> is a WHO collaborating center in Rajasthan for District and
Primary Healthcare. The University has also conducted a Management Development
Program on the Training of Trainers on Road Safety in the year 2015. <o:p></o:p></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-29141125159193796602015-09-23T12:07:00.001+05:302015-09-24T15:40:00.644+05:30Media Mix in Health care Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: red;">Choosing the proper media mix in
Healthcare Marketing<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">There’s a
famous saying in the ad line, “I know half my ad budget is wasted, but I don’t
know which half.” Even though it’s easier to measure the effects of
advertising, we still pick up spending on inefficient media channels everywhere. Your
media mix (paid, free, earned & owned media) must be apt to your business
goals.<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Few examples listed
below to help you get started, based on some common business needs:<o:p></o:p></span></div>
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<span style="color: red;">The goal is brand awareness: <o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Consider any paid
media channels for impressions and high-level messaging:<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Television<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Paid online,
including mobile, display and promoted posts in social channels<o:p></o:p></span></div>
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<span style="color: red;">The goal is to drive leads:<o:p></o:p></span></div>
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<span style="color: #595959; mso-themecolor: text1; mso-themetint: 166;">o</span><span style="color: #595959; font-size: 9.0pt; mso-themecolor: text1; mso-themetint: 166;">nline
search <o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Review sites
(review can be posted on products, businesses etc.)<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Advertising(Ex:
Google Adwords) that directs people to a specific call-to-action.<o:p></o:p></span></div>
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<span style="color: #4a5056; font-family: "MS Gothic"; font-size: 9.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "MS Gothic";"> </span><span style="color: #4a5056; font-size: 9.0pt;"><o:p></o:p></span></div>
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<span style="color: red;">Improve your mix<o:p></o:p></span></div>
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<span style="color: #4a5056; font-size: 9.0pt;">Make use of paid, free , earned and owned media to achieve
your ends.</span><span style="color: #4a5056; font-family: "MS Gothic"; font-size: 9.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "MS Gothic";"> </span><span style="color: #4a5056; font-size: 9.0pt;">Leverage
the strengths of specific channels to reinforce efforts in others. </span><span style="color: #4a5056; font-family: "MS Gothic"; font-size: 9.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "MS Gothic";"> </span><span style="color: #4a5056; font-size: 9.0pt;">For example, promoting inbound content(blogs,
video, SEO etc.) with mass media ad.<o:p></o:p></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-36003286613206256022015-02-19T13:22:00.004+05:302016-12-26T11:32:43.112+05:30Three advanced keyword tactics for hospital service (line marketing) <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Paid search is a natural fit for service line marketing (communicating consumers via<span style="mso-spacerun: yes;"> </span>a different way). Its power to target users searching for specific service lines in hyper-detail makes it a no brainer when trying to drive volume across the scheme. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">But in 2015, most marketers experience the basics of Adwords. Unless your system holds a particularly experienced or particularly creative person<span style="mso-spacerun: yes;"> </span>running your news reports, you'll have difficulty outperforming your competitors. </span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Here are three points to stick you a stone's throw forward. </span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 13.5pt;">For ideas and divine guidance, look outside the infirmary</span></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Hospitals aren't the only organizations dealing with big health issues like obesity, nerve disease, and heart problems. On that point are non-profits, social systems, and even cultural movements that sustain a part in the conversation. </span></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Look to these organizations for some new keyword ideas. </span><br />
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<b><span style="font-family: "times new roman" , "serif"; font-size: 13.5pt;">Measure short tail keyword differently</span></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Choosing long tail keywords are commonly established best<span style="mso-spacerun: yes;"> </span>practice in the search marketing world. It's good policy, but like many established best practices, it can cause opportunities to be omitted. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">For instance, if your hospital's patient population is smaller or spread over a big region, total search volume may be down. Short tail keywords may have a great deal of potency for a case like this. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I'd encourage you to test out short tail keywords. But if you do so, you have to evaluate them with a different yardstick. A high click-through rate won't tell enough of the story - you have to attend at the rate at which clicks turn into patients. Only that will tell you if your media spend is being utilized to fill the funnel or educate the population. </span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 13.5pt;"><br /></span></b>
<b><span style="font-family: "times new roman" , "serif"; font-size: 13.5pt;">Fasten up your ad groups</span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">The success of your ads has a lot to do with the relevance in between ad, keyword and landing page. The more google can catch what they're beginning to call entity salience between these elements, the better your ads will do.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">To win here, build tight little ad groups where the keywords, the advertisements, and the landing pages are clearly related entities. Imagine 5-15 keywords, and 3-5 ads. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Additionally, split out the names of doctors in their own ad group, and make out the same with allergies (i.e. Don't place them in the same ad group with CARDIAC keywords). Google is likely to have difficulty figuring out how these keywords are related, and you don't require a fistful of junk keywords dragging down your quality scores.</span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-4866126846189036842014-09-12T10:46:00.002+05:302014-11-19T15:01:48.533+05:30Training of Trainers (ToT) of the Mid Day Meal (MDM) functionaries of Rajasthan on sustainable promotion of hygiene and food fortification<div dir="ltr" style="text-align: left;" trbidi="on">
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<i><span style="font-family: Cambria, serif;">It is a lesson which all history
teaches wise men, to put trust in ideas, and not in circumstances.</span></i><i><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></i></div>
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<b><i><span style="font-family: Cambria, serif;">Ralph Waldo Emerson</span></i></b><i><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></i></div>
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<b><i><span style="font-family: Cambria, serif;"><br /></span></i></b></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">On retrospection, perhaps this was the
thought orchestrating in the hearts and minds of those who were involved in the
visualization , creation and execution
of the lofty goal of training one lakh and
twenty five thousand cooks and helpers of the mid day meal programme
towards hygiene practices and nutrition orientation. There were aspirations
, apprehensions and anxieties ; all contributing to the
challenges of the daunting task of
laying the foundation by training the master trainers at the Bottom of
the Pyramid( cook cum helpers) who would
then transcend the learnings to their counterparts at block level,
incrementally adding, brick by brick, to
the ambitious castle of training all
cooks and helpers of the mid day programme of Government of Rajasthan.<o:p></o:p></span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Micronutrient deficiencies are widespread in
India and anemia is a common problem across the country. Rajasthan is one of
the states where the problem of micronutrient malnutrition is prevalent and
increasing every year.<o:p></o:p></span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In order to address the problem of
micronutrient deficiency in the state, Institute of Health Management Research
<a href="http://www.iihmr.org/" target="_blank">(IIHMR) Jaipur</a> has signed a Grant Agreement (GA) as Executive Agency (EA) to
implement the project on Food Fortification – Integrated Program Strategy in
Rajasthan with the Global Alliance for Improved Nutrition (GAIN), Geneva. <o:p></o:p></span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The Directorate of Mid Day Meal Scheme,
Rajasthan wanted the Project Management Unit (PMU) to organize Training of
Trainers (ToT) for 1 Block level officers or his/her representative and 2
cook-cum-helpers from each blocks of all the district of Rajasthan, regarding
food and nutrition, health, hygiene, cooking and storage techniques. In this
regard, PMU, after receiving the proposal for organizing the training, appointed <a href="http://www.iihmr.org/" target="_blank">IIHMR, Jaipur</a> for the same.<o:p></o:p></span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">From GAIN’s perspective, training program
covering mid day meal scheme of frontline functionaries was conceived for
objectives of sustainable promotion of
fortified food, along with promotion of safe practices of hygiene, imparting
awareness of different techniques of storage and precautionary measures while
preparing the mid day meal, which will ultimately impact the higher goals of
addressing malnutrition problem amongst children.<o:p></o:p></span></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Training of Trainers (ToT) of the Mid Day
Meal (MDM) functionaries of Rajasthan on sustainable promotion of hygiene and
food fortification was a two-day training program, held in 16 batches at <a href="http://www.iihmr.org/" target="_blank">IIHMR,Jaipur</a> in association with Project Management Unit-GAIN and Directorate of Mid
Day Meal Scheme, Rajasthan. A total of 710 participants, comprising of two
cook-cum-helpers and block education officer or its representative from each
block, were nominated for the training programme. These participants , in turn,
gave training to all the cook-cum-helpers of their respective blocks after
receiving training. The training programme covered different aspects of
hygiene, nutrition, cooking and storage techniques and food fortification,
which are necessary for the MDM food handlers and cooks for delivering
nutritious and healthy food to the school children in Rajasthan. The
participants were trained on different training techniques and various aspects
of public speaking, through group activities and interactive sessions. The training was
inaugurated on 2<sup>nd</sup> April 2014 and concluded on 20<sup>th</sup> of
May 2014 under the project titled “Training and Capacity Building of the
Mid Day Meal Programme Frontline Functionaries in Sustainable Promotion of
Fortified Food and Hygiene Practices” <b> implemented through 16 two-day capacity building programmes. <o:p></o:p></b></span></div>
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<br /></div>
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<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">VISION <o:p></o:p></span></b></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The vision was to create a history in the
health-scape of India by addressing the problem of malnutrition at the lowest
level through imparting knowledge, developing right attitudes and inculcating
correct practices regarding hygiene and nutrition.<o:p></o:p></span></div>
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<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">MISSION<o:p></o:p></span></b></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The mission was to orient all cook cum
helpers as well as a few block development officers and teachers to achieve the
vision of healthy state<o:p></o:p></span></div>
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<b><span style="font-size: 11.5pt;">Some Challenges and their
Outcomes </span></b><span style="font-size: 11.5pt;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">There were several
challenges from conception to conclusion and all contained several lessons. A
few of them are discussed here as experience builders: </span></b><span style="font-size: 11.5pt;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Challenge: </span></b><span style="font-size: 11.5pt;">Programmatic and management issues like coordination
among the three agencies; the sponsoring agency- PMU-IPS, GAIN; The need based
beneficiary agency MDM Scheme, GOR; and the implementing agency <a href="http://www.iihmr.org/" target="_blank">IIHMR. </a><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;">Outcome</span></b><span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;">: This was achieved by frequent
meetings and clearly dividing tasks amongst the three agency. During the
implementation phase remarkable coordination, mutual appreciation and beautiful
interdependence was achieved. The experience was one of the best in
collaboration and one unified goal for all three agencies<o:p></o:p></span></div>
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<b><span style="font-size: 11.5pt;">Challenge: </span></b><span style="font-size: 11.5pt;">Ensuring participation of cook cum helpers, most of
whom were young women with children in all age groups and from socio-economic
backgrounds where independent movement out of home precincts for women is a
taboo in itself . <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Outcome: </span></b><span style="font-size: 11.5pt;">During the programme and at the end of the programme
several learnings came through: <o:p></o:p></span></div>
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<span style="font-family: Wingdings; font-size: 11.5pt; mso-bidi-font-family: Wingdings;">ü
</span><span style="font-size: 11.5pt;">Women candidates came escorted by their
husbands/ in laws/ sons/ daughter/ mothers/ sisters/ friends and sometimes the
numbers rose to a point which would impact the training atmosphere. Suggesting
alternative arrangements to the companions, ensuring shelter and other
necessities without affecting the budget provision, was an experience in itself
<o:p></o:p></span></div>
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<span style="font-family: Wingdings; font-size: 11.5pt; mso-bidi-font-family: Wingdings;">ü </span><span style="font-size: 11.5pt;">The
overwhelming appreciation from participants on the unexpectedly good treatment
and care bestowed on them in terms of lodging and boarding was humbling . <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Challenge : </span></b><span style="font-size: 11.5pt;">The very minimal, sometimes bordering on the
illiterate category, level of literacy and education <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Outcome:
</span></b><span style="font-size: 11.5pt;">The field experience of some senior
colleagues brought in the idea of designing training calendar with suitable
artwork and creation of abundant training material most anchored on adult
learning principles and audio visual aids was achieved. A great appreciation of
difference between literacy and education was harnessed by all organizers. How
the hidden talent blossoms with little handholding was visible when a few very
less literate cooks and helpers could deliver training sessions confidently <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Challenge </span></b><span style="font-size: 11.5pt;">: Delivering the messages of hygiene and nutrition in
language understood by the target audience and ensuring their ownership of the
goal <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Outcome</span></b><span style="font-size: 11.5pt;">: Developing audience friendly teaching/training
material and pedagogy like demonstration and video clippings, use of regional
language for delivery of messages was attempted which was very successful <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Challenge </span></b><span style="font-size: 11.5pt;">: Resource commitment for long continued duration <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-size: 11.5pt;">Outcome</span></b><span style="font-size: 11.5pt;">: Realistic attribution of funds by the sponsoring
Agency GAIN as well as provision of resources and committed workforce from
implementing agency <a href="http://www.iihmr.org/" target="_blank">IIHMR</a> could achieve the objective.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;">The above are just
a few of the challenges for the sake of documenting programme learnings. The complete project took a heuristic
approach where each programme was serving as input to the next and programmatic
improvements were done based on experiences of preceding programmes .<o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt;">Outcome of the Project </span></b><span style="font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="Default">
<span style="font-size: 11.5pt;">1. The capacity building was
done through 16 programmes of two days each spread over 50 days. <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">2. Total 710 participants were
trained as master trainers comprising 447 (62 per cent) cook-cum-helpers and
263 (37 per cent) Block Level Officers including teachers and Additional Block
Elementary Education Officer (Adl. BEEO),Lower Divisional Clerks (LDC) and Mid
Day Meal in-charges. <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">3. About 84 percent (375 no) of
teachers/ BDOs /Addl.BEEOs/LDC were peer-reported as very good or good on
dimensions of knowledge, delivery, content and use of training paraphernalia
like training calendar and audio-visual aids during classroom simulation of
training programmes. <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">4. Around 35 percent (92 no )
of cook cum helpers were rated as very good or good by the teachers/ BLOs on
dimensions of knowledge, delivery, content and use of training paraphernalia
like training calendar and audio-visual aids, about 45 percent (118 no) were
rated average and in need of more practice and revision of knowledge to become
confident trainer and remaining 20 percent (53 no) were found either too shy or
too wanting in terms of knowledge levels to impart training immediately or even
after more practice. <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">5. The capacity building was
done through 16 programmes of two days each spread over 50 days <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">6. Representation of all 33
blocks of Rajasthan was achieved <o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<span style="font-size: 11.5pt;">7. Total eight resource persons
were involved and in every training atleast six resource persons participated <o:p></o:p></span></div>
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<b><span style="font-size: 11.5pt;">Conclusion </span></b><span style="font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="Default" style="text-align: justify;">
<span style="font-size: 11.5pt;">The
training of trainers was a successful attempt to train and develop the capacity
of the personnel involved in the Mid Day Meal Scheme in Rajasthan to make the
programme successful by sensitizing them about the objective of the programme
and making them aware of the roles and responsibility. The participants showed
a great amount of enthusiasm and commitment to make the programme successful
and effective and thereby achieve the overall objective of the programme. A
total of 710 participants attended the training in 16 batches comprising of 447
cook-cum-helpers and 263 Block Level Officers including teachers and Additional
Block Elementary Education Officer (Adl. BEEO), Lower Divisional Clerks (LDC) and other Mid
Day Meal in-charge and from all 33 districts of Rajasthan. The highest number
of participants who attended the training was from Bhilwara (43), whereas
lowest number came from Jaisalmer (5). <o:p></o:p></span></div>
<br />
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<span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;">The pre test- post test result comparison clearly indicates
positive impact of training on the knowledge regarding nutrition and
fortification.<o:p></o:p></span></div>
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<span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: Cambria, serif; font-size: 11.5pt; line-height: 115%;">A Programme done by <a href="http://www.iihmr.org/" target="_blank">IIHMR Jaipur</a>.</span></div>
</div>
Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-73626041705002978432014-07-21T10:37:00.003+05:302016-12-26T11:27:52.329+05:30HEART<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background: white; color: #404040; font-family: "arial" , "sans-serif";">She doesn't love me</span><span style="color: #404040; font-family: "arial" , "sans-serif";"><br />
<br />
<span style="background: white;">It took a while for me to see </span><br />
<span style="background: white;">That She never desired me<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">I pursue and She runs away</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">And I'm left feeling like shit the next day</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">She doesn't love me</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">While I dream of her lips and hands</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">I'm no where in her mind or plans</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">All I'm left with memories from before</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">When She'd hold me and swear there's nothing She wanted more</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">She doesn't love me</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Because if you love someone you wouldn't ignore them<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">And if you didn't feel the same way you'd at least tell them<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Not to leave them on their own and not care</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">And with each moment knowing it's their heart that you tear</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Because She never loved me</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Heart, don't you see?</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">If She did love you it would simply be</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Love isn't a game...it's a fire</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">And you wouldn't hurt anyone your heart really desires</span><br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Because I love her<br />
<br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">My heart won't let go</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">And I wish She didn't know</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">That She's the one I'd choose over and over again</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">But She never loved me...</span><br />
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Not now and not then</span></span></span></span></span></span><br />
<span style="color: #404040; font-family: "arial" , "sans-serif";"><span style="background: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><br /></span></span></span></span></span></span>
<span style="color: #404040; font-family: arial, sans-serif;"><span style="background-color: white;">taken from Internet</span></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-9244598789110199412014-07-17T14:36:00.003+05:302016-12-26T11:37:37.525+05:30SOCIAL MEDIA<div dir="ltr" style="text-align: left;" trbidi="on">
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From Facebook, Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. Still, convincing the management to spend resources on social media can be a tough job for marketing personnel. Some executives have yet to be convinced that social media is an excellent marketing strategy; some question if it’s not exactly the latest black hole for marketing dollars.</div>
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A marketer’s best course of activity is managing social efforts to generate demonstrable return on investment. Let’s appear at five best exercises to help you do exactly that.</div>
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<b>1. Take heed to your buyers; determine their needs and preferences for consuming content.<o:p></o:p></b></div>
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You require to know your buyer inside out, and you need to read how they consume content. Social media have come in many forms now, so which formats are they more comfortable with? And at what points of the buying cycle do they want which different types of substance? At the close of the day, the most significant matter is that you’re on the same page as your purchaser. Discover the channels your best buyers aggregate in, and center your efforts in that respect. At one time you’ve placed the right channels, listen hard to the conversations and movements. Then, publish useful information that prompts questions that your experts answer. Cause everything you do on Facebook, Twitter, multimedia, the corporate blog and hence away, elicit a unified behavior that presents you the chance to offer an insightful reply to client demand. Begin prompting customers to signal what they’re most interested in, when, where and why. Call for action on each answer. If you’re asking the correct questions and absorbing them in the direction they’d like to be employed, then you’re on your path to building key influencers on the societal graph and ramping towards a solid ROI.</div>
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<b>2. Align social media efforts with traditional marketing activities.<o:p></o:p></b></div>
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Social media needs to be recognized as another communication channel – one with a built-in capability to capture consumer feedback, often in real-time. Line up your social media strategy with the broader product marketing strategy; one holds the other. The key is to organize these actions. Your alignment can come through targeting, compelling key messages, a strong differentiator, and a coordinated communication plan. If possible, structure this so your social results are traceable. As an instance, if you execute an email campaign for a white paper, you should hold it with social outreach. Use unique tracking URLs for each communication channel and then you know which vehicle is responsible for pushing the most traffic.</div>
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<b>3. Mapping social media efforts to business goals and find metrics of success.<o:p></o:p></b></div>
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Make certain you are open about what ROI means for your society and your endeavors. Is it the total number of sales or qualified leads? Is it the total number of conversations or growth in a number of influencers and advocates? Or is it time saved by customer support not having people wait in a phone queue? Make the goals and clear metrics you’re looking for, then determine what strategies and tactics will help you reach those goals. Think hard about how to broaden your definition of metrics from the captured analytics from Google Analytics, and so forth (page views, time on site) to other measurements. For instance, take Facebook “Likes.” If you are measuring Facebook Likes, be sure to specify what the Like means from a business view. What will you do to maintain the community engaged after the initial like? What was the conversion rate? When and how might that conversion happen?</div>
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A conversion could be a sale. Or, depending on your typical buyer’s journey and the length of your sales cycle, it could be the download of a white paper, or participate in a webinar or event. It could as well be a compelling post by a customer that compliments your company or your merchandise, providing a positive influence to a whole network of people. Study with your pipeline to define how these steps will be seized and reported on before the campaign is set up.</div>
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<b>4. Don’t neglect qualitative results when determining quantitative ROI.<o:p></o:p></b></div>
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It might be easier to track your progress with qualitative measures such as comments, or even case studies and stories. Here are a few cases of the benefits you might realize every day from social media marketing:</div>
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• Customer feedback</div>
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• Market insight</div>
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• Brand advocates and influencers</div>
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• Publicity (reporters/bloggers are all over Twitter!)</div>
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• Brand awareness</div>
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• Solutions to problems</div>
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• Connections to new partners and suppliers</div>
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• Cost-effective customer service</div>
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• Event marketing</div>
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• Recruiting</div>
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Now, how many of these benefits would fit neatly on a control chart or spreadsheet? Almost none, in fact. Attend if you can gain agreement to debate a range of job benefits and qualitative criteria as an acceptable return on investment.</div>
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<b>5. Become so useful customers turn to you first, out of habit.<o:p></o:p></b></div>
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Whole Foods Market’s mobile application helps shoppers create a meal based on the food they’ve already got on hand at home. Tesco’s mobile application caters to wine aficionados’ desire to immediately buy a new discovery while tasting it at a friend’s party or a restaurant, simply by submitting a picture of the label. Ask yourself, “What problem can we propose a clever, unorthodox or novel solution to? Might this give us an excuse to speak about our products in creative ways that convey value to clients? Or remain in touch with clients in ways that permit us to prompt more behaviors?”Blog, tweet, and post more to solve customers’ problems, and less to offer discounts, gain attention, or “share your culture.”</div>
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<b>Summary<o:p></o:p></b></div>
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In the remainder, not every positive result can be assessed, and social’s greatest contributions may lie in the difficult-to quantify areas of awareness and confidence. Prospects that don’t interact with you directly on social may still be influenced by repeat exposures to your brand and messaging, and predisposed to prefer you based on how they’ve seen you solve problems for other people. Clients that do mesh with you socially are likely to put up what they do, love about your merchandise or services, tempting others to look to you as well. Depending on how or when they make contact, social may not fix the attribution for such an opportunity. Determine the metrics that matter to your clientele. Set them as just as you can, and track them. Look for trends you can correlate with social action. Keep an eye out for active customers who advocate for you on and offline. Social media has value beyond just marketing; used to the fullest, it is associated with every portion of your organization’s business.</div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-66582561422979051792014-06-26T10:07:00.001+05:302016-12-26T11:42:53.121+05:30CONTENT IDEAS: Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">The secret to have more traffic is not SEO nor it is the social media — it is <b>content marketing</b>. When you start sharing the content you can hope to rank and bring traffic through, search engines and share content on social media that will make a person come back to your site.<o:p></o:p></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">We’ve watched it many times: when people begin blogging as a leisure pursuit or for business, they struggle to come upward with more thoughts. If you are fighting with it excessively, don’t worry because you’re not only. As a digital marketing professional, I am always working on generating novel ideas and issues to create editorial calendars for our guests, and we share sharing few tips here.<o:p></o:p></span></div>
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<b><span style="border: 1pt none; font-family: "helvetica" , sans-serif; font-size: 19.5pt; padding: 0in;">1. Google</span></b><b><span style="font-family: "helvetica" , sans-serif; font-size: 19.5pt;"><o:p></o:p></span></b></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">All of us use Google, but things get a lot better when Google suggests more ideas in the search box than what you can imagine. The best rule is that this method contributes to great insight into what people are looking for in your niche. All you demand to serve is opening your web browser, go to Google.com, and start typing your keyword phrase. As determined in the case below, Google will automatically give you suggestions with popular keyword phrases that are relevant to your niche.<o:p></o:p></span></div>
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<span style="border: none 1.0pt; color: #4d4d4d; font-family: "lato" , "serif"; font-size: 12.0pt; letter-spacing: 0.25pt; padding: 0in;"><b>Imagine if you are a Manufacturer, how answering issues through content or video will establish you as an expert in the manufacture. People will visit you as they’ll trust you and trust that you don’t only worry about your own product or services but also care about facilitating and training people.</b></span><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;"><o:p></o:p></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">When your search is complete, take a look at the related search section at the backside of the screen for more hints.<o:p></o:p></span></div>
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<b><span style="font-family: "helvetica" , sans-serif; font-size: 19.5pt;"> <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">2. Soovle.com</span><o:p></o:p></span></b></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">If you’re looking for a faster method to generate keyword ideas, check out</span><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;"> </span><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;"><span style="color: #ff3334; font-size: 12.0pt;"><b>Soovle.com</b></span>. Alike Google, Soovle provides a list of keyword phrases based on the keyword you type in. The conflict is that Soovle provides keyword ideas from various websites all at formerly:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;">Google.com<o:p></o:p></span></b></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;">Amazon.com<o:p></o:p></span></b></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;">Bing.com<o:p></o:p></span></b></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;">YouTube.com<o:p></o:p></span></b></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;">Answers.com<o:p></o:p></span></b></span></div>
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<!--[if !supportLists]--><span style="color: red;"><b><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--></b></span><span style="font-family: "lato" , serif; font-size: 12pt; letter-spacing: 0.25pt;"><span style="color: red;"><b>Wikipedia.com</b></span><span style="color: #4d4d4d;"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #4d4d4d; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.25pt;">·<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 12.0pt; letter-spacing: 0.25pt;"> </span></div>
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<b><span style="border: 1pt none; font-family: "helvetica" , sans-serif; font-size: 19.5pt; padding: 0in;">3. Yahoo Answers</span></b><b><span style="font-family: "helvetica" , sans-serif; font-size: 19.5pt;"><o:p></o:p></span></b></div>
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<span style="border: none 1.0pt; color: #4d4d4d; font-family: "lato" , "serif"; font-size: 12.0pt; letter-spacing: 0.25pt; padding: 0in;"><b>Yahoo Answers is an interesting platform to find what questions and problems other people have linked to your niche. An instance would be belonging to Yahoo Answers and typing in “content marketing.” Once you arrive at the “search answers” button, it shows the accompanying answers:</b></span><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;"><o:p></o:p></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">For this basic search, there were over 25,000 questions asked that are interrelated to the words “content” and “marketing.” Of course, you can narrow down the search by using quotation marks around your search question.<o:p></o:p></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">Some of the questions can be great subjects for your substance. They’re usually specific to your niche and establish you the exact questions a potential client would be needed.<o:p></o:p></span></div>
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<span style="font-family: "helvetica" , sans-serif; font-size: 19.5pt;">4.<span class="apple-converted-space"> </span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Forums:</span></span></div>
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<span style="outline: 0px;"><span style="border: none 1.0pt; color: #4d4d4d; font-family: "lato" , "serif"; letter-spacing: 0.25pt; padding: 0in;"><b>While we’re on the subject of community, forums can be another means to generate content marketing ideas. This can be equally simple as determining the proper forum for your corner and spending some time there contributing. You might be surprised to find out how many different ideas can be brought forth for a few minutes spent on a forum.</b></span><span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;"><o:p></o:p></span></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">You will typically find on forums is that people ask questions about how to resolve their problems. This can be a neat path to identify common problems for your corner. You can then compose a blog post explaining how to resolve the problems and then put up a link on the forum to your blog post.<o:p></o:p></span></div>
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<span style="border: none 1.0pt; color: black; font-family: "helvetica" , "sans-serif"; font-size: 19.5pt; padding: 0in;">5. News Aggregators (Alltop, Reddit, etc.)</span><span style="color: black; font-family: "helvetica" , "sans-serif"; font-size: 19.5pt;"><o:p></o:p></span></h2>
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<span style="outline: 0px;"><span style="border: none 1.0pt; color: #4d4d4d; font-family: "lato" , "serif"; letter-spacing: 0.25pt; padding: 0in;"><b>Keeping track of the latest trends can be another way of generating ideas. Sites like Alltop.com provides a list of hot issues in a numeral of different corners. You can see what’s trending on several different sites at once.</b></span></span></div>
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<span style="color: #4d4d4d; font-family: "lato" , serif; font-size: 14pt; letter-spacing: 0.25pt; line-height: 20.4pt;">Alltop can be a potent source of gathering competitive intelligence. Imagine waking up every break of the day, drinking your coffee (or whatever morning beverage you choose), and encountering the latest updates in your niche. You can then bookmark and share the items you desire to annotate. On the path, you can brainstorm topics for your next article.</span></div>
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<span style="color: #4d4d4d; font-family: "lato" , "serif"; font-size: 14.0pt; letter-spacing: 0.25pt;">Right away that you’ve figured out how to generate content ideas make sure you build an editorial calendar and start producing them and deliver a content promotion system in space<o:p></o:p></span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-3196061758996075442014-06-24T09:56:00.003+05:302014-06-24T10:12:16.086+05:30R Language for MARKETING ANALYSIS.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-RuTZimD0kvY/U6kBg1z8vjI/AAAAAAAAAdQ/J0MIum7njPA/s1600/Untitled.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-RuTZimD0kvY/U6kBg1z8vjI/AAAAAAAAAdQ/J0MIum7njPA/s1600/Untitled.bmp" height="120" width="640" /></a></div>
<em><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-hansi-theme-font: minor-latin; padding: 0in;"><br /></span></em>
<em><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-hansi-theme-font: minor-latin; padding: 0in;"><br /></span></em>
<em><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-hansi-theme-font: minor-latin; padding: 0in;"><br /></span></em>
<em><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-hansi-theme-font: minor-latin; padding: 0in;">Are you a hardcore marketer? Or
are you a marketing professional in the way to get one? </span></em><span style="color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
<div style="background: white; line-height: 11.45pt; margin: 0in 0in 10.75pt; text-align: justify; vertical-align: baseline;">
<strong><span style="color: #c00000; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And so it is necessary to master statistics and
analytical skills-the essence of marketing!</span></strong><span style="color: #c00000; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
<div style="background: white; line-height: 11.45pt; margin: 0in 0in 10.75pt; text-align: justify; vertical-align: baseline;">
<span style="color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Statistics and analytical data are vital elements in
deciding the management of an organization’s marketing flow. It pertains to
product evolution, market growth and promotional plans and also provides a
readable image of the customer’s point of view. Stats and analytics ensure that
the governing bodies need not estimate their growth, but can really envision it
through graphical representations.<o:p></o:p></span></div>
<div style="background: white; line-height: 11.45pt; margin: 0in 0in 10.75pt; text-align: justify; vertical-align: baseline;">
<span style="color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Those establishments with the crusade to be market
leaders completely rely on the statistics and analytics account from their
merchandising team. Thus, a marketer should also be a statistician!<o:p></o:p></span></div>
<div style="background: white; line-height: 11.45pt; margin: 0in 0in 10.75pt; text-align: justify; vertical-align: baseline;">
<span style="color: #333333; font-family: "Calibri","sans-serif"; font-size: 10.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Big data have gained a great deal of grip in the
initiatives. The goal of these organizations is not just to collect, store and
manage Big Data, but also to obtain new business insights through different
statistics and analytic models. A marketing pro will now begin to conceive of
ways to optimize his reports, stats, and analytics and provide valuable insights
on the occupation<o:p></o:p></span></div>
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Here is a way to do everything said above:</span><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> </span><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Heard of R?</span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">I am certain you would have come
across the term, merely if you own questions on why R for marketing
professionals, read on to interpret it.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: 10.75pt; text-align: justify; vertical-align: baseline;">
<span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Earlier, marketers had very
specific and directed questions to the audience to obtain deeper insights for
better aiming. They too required to improvise on ROI measurement for their
endeavors. So, what they needed was a way to find a fuller impression of what
was getting on with their customers in real-time. Nowadays, this necessitated
the ability to use the enormous quantity of marketing campaign data in
real-time analytic model. What could be a more honorable choice to run
out this issue?<o:p></o:p></span></div>
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<b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">The
marketing guys chose, R statistical language to ease the process and achieves
unprecedented marketing optimization solutions.</span></b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Marketing Reports:</span></b><b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">All the marketing
activity begins and ends with statistics. Marketers whose reports are based on statistics and analytics can benefit from R. The reason is bare; it
contains built-in mechanisms for organizing information, running calculations
for the data and producing graphical representations of those data sets.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 9.65pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Charts and Graphs: Charts and graphs are all important for
representing the analyzed information:</span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> R goes far beyond the
traditional bar charts and line plots and creates it easy to get the heart of
multi-dimensional data with multi-panel charts, 3-D surfaces and more.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 9.65pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">R-Easy Programming Language: R scripts are well automate:</span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> It is a programming language,
particularly for data analysis. This provides flexibility to
integrate-and-match models for more dependable outcomes.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 9.65pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">R-Community: When considering the present scenario of this open
source project ‘R,’ the user log is so large that new R packages are brought
forth at a cracking rate:</span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> Hence, there are immediate solutions for all events.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 9.65pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="color: #c00000; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">R is Globl:</span></b><span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> R is a global phenomenon and has awesome features like
flexibility and extensibility. It is one of those rare tools that
constantly changes to meet the evolving needs of the global economy.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 11.45pt; margin-bottom: 10.75pt; text-align: justify; vertical-align: baseline;">
<span style="color: #333333; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"> Thus, all marketers out
there, get started with R and witness a world of difference!<o:p></o:p></span></div>
<div style="background: white; line-height: 11.45pt; margin-bottom: .0001pt; margin: 0in; text-align: justify; vertical-align: baseline;">
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-17978630612131879962014-05-06T18:00:00.002+05:302016-01-02T13:56:53.146+05:30Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://3.bp.blogspot.com/-ujbpi9NF6cA/U2jUSAqM8SI/AAAAAAAAATY/4v6pWXaZK6Q/s1600/Untitled.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
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<blockquote class="tr_bq">
<span style="font-weight: normal;"><span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 29px; line-height: 33.733333587646484px;">Of course, content alone can’t generate inbound marketing success. The </span></span></span><span style="font-family: Times, 'Times New Roman', serif; font-size: 29px; line-height: 33.733333587646484px;">pieces you create have to fit into an overall strategy of S.E.O, Social Media </span><span style="font-family: Times, 'Times New Roman', serif; font-size: 29px; line-height: 33.733333587646484px;">Engagement, Lead Nurturing, Measurement, and Optimization. But content certainly has become very important in today's context of S.E.O </span></blockquote>
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<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: left;">
<span style="font-weight: normal;"><span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 29px; line-height: 33.733333587646484px;"><br /></span></span></span></div>
<div class="MsoNormal">
<span style="font-size: 22.0pt; line-height: 115%; mso-no-proof: yes;">#1 Engaging Content </span><br />
Infused with the knowledge of
S.E.O with best practiced</div>
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<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-size: 22.0pt; line-height: 115%; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 22.0pt; line-height: 115%; mso-no-proof: yes;">#2 Pick the content type </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->E books,White
papers,Case studies<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Blogs , Social
Post<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Images,
Info-graphics<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Email news
letters<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Events(webinar,workshops)<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Audio and video
content<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-size: 22.0pt; line-height: 115%; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 22.0pt; line-height: 115%; mso-no-proof: yes;">#3 Add content regularly<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->New products,
services, info<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Company’s
activities<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Special offers or
discount <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Testimony of
clients , consumers <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Observations
about the market, update content<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->General advice<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Achievements ,
Awards<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Avoid duplicate
content<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Content according
to location,people,industry<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->High search link
intent content like <o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpLast">
<o:p></o:p></div>
<b><span style="color: red; mso-no-proof: yes;">KEYWORD “fact”,KEYWORD “Data”,KEYWORD ”
Information”</span></b><br />
<br />
Need Help in Content Marketing or any question ASK ME.</div>
Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0India18.979025953255267 79.8046875-9.1146720467447331 38.4960935 47.072723953255263 121.1132815tag:blogger.com,1999:blog-4847265303555326981.post-86763888713820150392014-05-01T15:36:00.002+05:302014-07-19T13:53:42.895+05:30What is LOVE? From my EYES<div dir="ltr" style="text-align: left;" trbidi="on">
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Oh please......If you are guessing that this article is more
about romance than you are faulty. Here I am talking about the pure love. The
basic, Core and purest concept of LOVE.<o:p></o:p></div>
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I’m the youngest in my family. I am little stupid though. I practiced
to discover each and everything very closely. What so ever comes to my head, I
began researching on it. And sometimes the thing may be very tangible.<br />
<br />
Why today I am uttering about love? Very simple it doesn't entail that I am in
love. But yeah, I now started seeing about it. What love is and what it is not.
One day I was asked this question during an interview session "What do you
mean by love". At that time I'd no answer. Why is everyone talking about
love and they don't know what it is? If my 'someone' asked me do you love me? A pause……, “I’m confused, I don't know."
Now I am going to write all that I think. It is not written in any book and not
said by anybody. I am going to explain what I think.<br />
<br />
I believe love is everywhere. It environs every part of your behavior. If you
are hunting for love, then please don't search it because it’s inside you.
Realize it. This is the mistake which I was doing earlier. The catastrophe of
last week told me that the love I was seeking in others eyes, actually was in
my family and friends. And it doesn't signify that I am watching with the wrong
eyes. It implies that I was looking love in the wrong eyes perhaps wrong love.
Well the definition of love is never ending. It was simply a characteristic of
love.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></div>
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Another thing what I realize <b>LOVE</b> is <b>sacrifice</b>...... A
mother is a neat model of love because she sacrificed her life not only for his
son/daughter but also for his husband, parents. Love is not a human activity.
South Pole always wants to be with north and they are sacrificing each other to
be on different sides. This is what known as great love. The bond of love and
sacrifice is very strong. Now, a magical formula for the couples. If you desire
to show love doesn’t waste your time and money in sitting with them or giving
expensive gifts. Sacrificing is the biggest way to impress. This will show your
true love passion. However, this formula is applicable only for true lovers.<br />
<span style="background: silver; mso-highlight: silver;"><br />
</span>I don't know, may be people think that I am a person of previous century,
narrow vision, irrational, but really I believe in Old Maxims. The old film
stories were based on true love and that is what I believe. The new generation
is unaware about this thing. They love what their mind needs and this is not
love. Current era doesn’t allow people to work with their heart. In my city I
have found many of my friends having their girlfriends just for showing others
that how beautiful my lover is. It’s very beautiful to be with opposite sex and
people watch with first priority for the couples. That’s a true fact. But their
future is not very good because they were in need for each other only for satisfying
their needs. He desires to show others and she wants to have fun. What our mind
needs is very temporary and what love needs is permanent in nature. That is why
the pure love example of your life is your parents because your heart needs
them. Sometimes it becomes worst when mind started needing them (money and
property matter). Try to love those things which are not for selfish purpose. Your
love should be without any condition and for which you can sacrifice
everything.<br />
<br />
Human being nowadays started finding hate in every corner of their surrounding
(mostly). Here I'm not exceptional. Wherever we live we just start finding how
to hate and this hate leads to unhappiness. I started realizing now how to see
LOVE in every corner. And the initial step I took is to see the love in family,
friends and relatives and most unusual thing is to find it in the enemy's eyes.
That is why my grandfather use to say me (at the time of my childhood)
"first Love your enemy". LOVE IS GOD. </div>
<div class="MsoNormal">
<b>If you find love you can see your God.</b><br />
<br />
And what LOVE is not........? "How much he\she loves me" this is
truly not Love. People says this person don't love me, so why should i love
him\her, here you can see the selfish desire that if others love you then only
you will be in love. What if they started hating you then? LOVE has AMRIT in
it. You will become immortal after drinking it.<br />
<br />
Well it’s very true that Love listens only to heart. I'd never seen love in the
eyes of my Sister until she left me because earlier I had no eyes now I can see
immense love even when I am talking to her via phone. My brother never talks to
me when he is at home but when he was going for the job. I saw his true love
towards his younger brother. My parents never show love while I am happy and
enjoying till I failed and sad. May be god wants me to see love at the time of pain? </div>
<div class="MsoNormal">
Thank you God for giving me these two phases........... <b>there is an another phase(important) , but wont be good to discuss(here)......... its eternal and i think it will go with me till my soul reaches to "MOKSHA". I really love my .................... not filling the blank (not now)</b></div>
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What LOVE is for you?</div>
</div>
Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-65521281616576909432014-04-21T17:21:00.002+05:302014-04-23T13:25:34.661+05:30Facebook facts<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="font-size: 18pt;"><span style="color: #073763;"> </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://no1socialmedia.files.wordpress.com/2014/04/facebook-1-billion.png?w=425&h=255" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #0b5394;"><img border="0" src="http://no1socialmedia.files.wordpress.com/2014/04/facebook-1-billion.png?w=425&h=255" height="384" width="640" /></span></a></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="font-size: 18pt;"><span style="color: #073763;">Which is the
biggest social network in this virtual-cosmos?<o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 21.0pt; mso-outline-level: 3; text-align: center;">
<i><span style="font-size: 16.5pt;"><span style="color: #073763;">“Facebook”<o:p></o:p></span></span></i></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">Obviously,
there is no doubt in it. Facebook is the only social network in the world that
crossed billion users on. Each and every individual has their Facebook account;
even the kid’s making their 4th grade in school. We may ask is it really
Facebook has this much of user’s account and maintaining those people? Yes is
the answer<b> </b>Facebook has billions of users and giving the
information which is saved by people every day. So, how this much of data of a
billion people are stacked away? <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">Let see how
and what Facebook is actually doing?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;">One Data scientist for one million users </span></b><span style="font-size: 18pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">Facebook has
several working Data scientist (engineers) to maintain the data provided by and
for the masses. In the data centre of Facebook, Each data scientist takes care
of one million user’s data. It's very interesting about this allotment of data
with the applied data scientist. We are getting out maintaining one system
(PC). Think how they are doing It.!<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;">Data Centre</span></b><span style="font-size: 18pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">The important
thing to maintain the data is placed. Where the data is actually laid in? It is
Facebook data center. Facebook has 300,000 square feet comes Data centre to
give space for the memory disks. The memory size of the data is equal to 3 full
Football field space. <b>100+ million dollars spent to build this data
center. </b><o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 18.0pt; text-align: center;">
<span style="color: #073763;"><b><i><span style="font-size: 12pt;">This data racks are winded up with 21 million feet, fiber optical
cables. </span></i></b><i><span style="font-size: 12pt;"><o:p></o:p></span></i></span><br />
<span style="color: #073763;"><b><i><span style="font-size: 12pt;"><br /></span></i></b></span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;">Power Consumption</span></b><span style="font-size: 18pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">How much
electricity is demanded for this data centre? In our home, if the power cut
came at the time of copying or moving the files from disk. What exactly will
happen? For a modest amount of data transfer, we need power for it. Then what
about data of billion users? Yes, Lots of power is needed for this data center.
It is about 30 Mega Watt of power that is needed for the whole data centre to
go on in.<o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 18.0pt; text-align: center;">
<span style="color: #073763;"><b><i><span style="font-size: 12pt;">In the back up, 14 numbers of 3 Megawatt generators are at the place
there. </span></i></b><i><span style="font-size: 12pt;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;"><br /></span></b></span>
<span style="color: #073763;"><b><span style="font-size: 18pt;">Servers Conditioning</span></b><span style="font-size: 18pt;"><o:p></o:p></span></span><br />
<span style="color: #073763; font-size: 11.5pt; line-height: 20.25pt;">The host
server has to maintain the temperature to keep response every time if you
request “</span><b style="color: #073763; font-size: 11.5pt; line-height: 20.25pt;">www.facebook.com”</b><span style="color: #073763; font-size: 11.5pt; line-height: 20.25pt;"> on your browser. If the temperature is
not maintained, then the server will burn this day or night. So, Air conditioners
were fitted to 7 rooftops to maintain the temperature.</span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;">How many people are logging in everyday?</span></b><span style="font-size: 18pt;"><o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 18.0pt; text-align: center;">
<i><span style="font-size: 12pt;"><span style="color: #073763;">For a day, the people logging on to Facebook are equal to twice the
population of the United States.<o:p></o:p></span></span></i></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="font-size: 11.5pt;"><span style="color: #073763;">For this
reason, Facebook buys 1000 new servers every day. Each server has many racks.
Each rack contains 500 TB of memory space. 500 TB is equals to 130 billion times
greater than the memory space of an apple’s first pc.<o:p></o:p></span></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 18.0pt; text-align: center;">
<span style="color: #073763;"><b><i><span style="font-size: 12pt;">The above specs are out of usage for Facebook data. So new buildings are
being built</span></i></b><i><span style="font-size: 12pt;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="background: white; line-height: 22.5pt; margin-bottom: 15.0pt; mso-outline-level: 2;">
<span style="color: #073763;"><b><span style="font-size: 18pt;">How the request is processed so fast even the website is PHP?</span></b><span style="font-size: 18pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: 15.0pt;">
<span style="color: #073763;"><span style="font-size: 11.5pt;">We all heard Facebook
is built with PHP codes. But actually it works on C++; you can check it on Wikipedia.
This is done by a specially made compiler called “Hip-Hop” Compiler. </span><span style="background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt;">HipHop for PHP isn't technically a compiler itself.
Rather it is a source code transformer. HipHop programmatically transforms your
PHP source code into highly optimized C++ and then uses g++ to compile it.
HipHop executes the source code in a semantically equivalent manner and
sacrifices some rarely used features</span>.<span style="font-size: 11.5pt;"><o:p></o:p></span></span><br />
<span style="color: #073763;"> </span><br />
<h2 style="text-align: left;">
<span style="color: #073763;"> <b> One More Thing.</b></span></h2>
</div>
<div class="separator" style="clear: both; text-align: center;">
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-8255359857227923962014-03-07T09:45:00.003+05:302014-07-03T11:32:21.366+05:30Read this and feel the difference in your thought process about SEX WORKERS<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="background-color: white; color: #222222; font-family: ff-meta-web-pro-condensed-1, ff-meta-web-pro-condensed-2, Arial, Helvetica, 'Sans Serif'; font-size: 32px; font-weight: 400; line-height: 32px; margin: 0px 0px 15px; outline: none; overflow: hidden; padding: 0px; text-transform: uppercase;">
I'M THE DUKE UNIVERSITY FRESHMAN PORN STAR AND FOR THE FIRST TIME I'M TELLING THE STORY IN MY WORDS</h1>
<div>
<span style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 19.600000381469727px;">I am a porn star. I am a college freshman. You know nothing about me.</span></div>
<div>
<span style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 19.600000381469727px;"><br /></span></div>
<div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
"But <em style="margin: 0px; outline: none; padding: 0px;">why would you do porn</em>?"</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
People often ask me this question. They know I am a freshman at Duke University, and their shock and incredulity are apparent when the rumor they've heard whispered or read on a chat board turns out to be true.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
However, the answer is actually quite simple. I couldn't afford $60,000 in tuition, my family has undergone significant financial burden, and I saw a way to graduate from my dream school free of debt, doing something I absolutely love. Because to be clear: My experience in porn has been nothing but supportive, exciting, thrilling and <a href="http://www.xojane.com/issues/my-history-with-the-word-fat-and-how-i-came-to-embrace-it" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;">empowering.</a></div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The next question is always: "But when you graduate, you won’t be able to get a job, will you? I mean, who would hire you?"</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
I simply shrug and say, “I wouldn’t want to work for someone who discriminates against <a href="http://www.xojane.com/list/sex-workers" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;">sex workers</a>.”</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
I am not ashamed of porn. On the contrary, doing pornography fulfills me. That said, I vehemently want to have my privacy respected -- and I ask that anyone who knows my real name respect the fact that I am only discussing this publicly because it was made a public matter when I was confronted by a fraternity member who chose to tell hundreds of other men in the Greek scene.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
</div>
<div class="caption test" style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 19.600000381469727px; margin: 0px 0px 15px; outline: none; overflow: hidden; padding: 0px;">
<img alt="image" class="imagecache-article_full_width image-insert" src="http://www.xojane.com/files/1a_1_0.png" height="329" style="border: 0px none; display: block; float: none; margin: 0px auto !important; outline: none; padding: 0px;" title="article-image" width="440" /><br />
<div style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; clear: both; color: #666666; font-size: 12px; font-style: italic; line-height: 1.2em; margin: 0px; outline: none; padding: 0px 30px 7px; text-align: center;">
<div style="line-height: 1.2em; outline: none; padding: 0px;">
Source: <a href="http://collegiateacb.com/" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">Collegiate ACB</a></div>
</div>
</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
That's why I am writing this. That's why I gave an <a href="http://www.dukechronicle.com/articles/2014/02/14/portrait-porn-star" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;">interview to the student newspaper at Duke</a>. Because if people are going to talk about you, you might as well control the conversation and use it to start a dialogue, which in this case is about the abuses we inflict on sex workers.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
One of the facts Internet commenters have gotten very wrong is accusing me of participating in "rape fantasy porn." This is a horrifying accusation, but I absolutely understand where people are coming from. The site in question that I shot for is a rough sex website. That is how I perceived it at the time. I was not coerced or harmed in any way during the filming of the scene. Everything I did was consensual. I also stand by and defend the right of adult performers to engage in <a href="http://www.xojane.com/sex/feminist-women-with-rape-fantasies" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">rough sex porn</a>.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
<a href="http://www.xojane.com/sex/search-term-porn-survey" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">Everyone has their kinks</a> and we should not shame anyone for enjoying something that is perfectly legal and consensual for all parties involved.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Of course, I do fully acknowledge that some women don't have such a positive experience in the industry. We need to listen to these women. And to do that we need to remove the stigma attached to their profession and treat it as a legitimate career that needs regulation and oversight. We need to give a voice to the women that are exploited and abused in the industry. Shaming and hurling names at them, the usual treatment we give sex workers, is <em style="margin: 0px; outline: none; padding: 0px;">not</em> the way to achieve this.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
For me, shooting pornography brings me unimaginable joy. When I finish a scene, I know that I have done so and completed an honest day’s work. It is my artistic outlet: my love, my happiness, my home.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
I can say definitively that I have never felt more empowered or happy doing anything else. In a world where women are so often robbed of their choice, I am completely in control of my sexuality. As a bisexual woman with many sexual quirks, I feel completely accepted. It is freeing, it is empowering, it is wonderful, it is how the world should be.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
It is the exact opposite of the culture of <a href="http://collegecandy.com/2014/02/14/duke-university-porn-star-is-getting-slut-shamed-by-her-peers/" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;">slut-shaming and rape apology</a>which I have experienced from certain dark corners of the Internet since being recognized on campus a few months ago.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
It has been a rude wake-up call to say the least.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The storm began when I came back to school from Christmas break, happy and confident in myself. I was only a week in when I found myself being bombarded by friend requests on Facebook from random male students. At first, I didn’t think anything of it. I was a bit flattered to be honest (maybe I actually am pretty and nice and not awkward, I thought), but then, the unthinkable happened: a student in my grade followed my alter ego on Twitter.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
When I got the notification, my heart stopped.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
I stood there shaking in disbelief and fear. I knew what was coming next: fear, humiliation, shame, threats, name calling.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
What I did not expect was that I would be brutally bullied and harassed online. I did not expect that every private detail about my life would be dissected. I did not expect that my intelligence and work ethic would be questioned and criticized. And I certainly did not expect that extremely personal information concerning my identity and whereabouts would be so carelessly transmitted through college gossip boards. I was called a “slut who needs to learn the consequences of her actions,” a “huge fucking whore,” and, perhaps the most offensive, “a little girl who does not understand her actions.”</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Let's be clear about one thing: I know exactly what I'm doing. What about you?</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
My entire life, I have, along with millions of other girls, been told that <a href="http://www.xojane.com/sex/dear-mrs-hall-on-slut-shaming-teenage-girls" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">sex is a degrading and shameful act</a>. When I was 5 years old and beginning to discover the wonders of my body, my mother, completely horrified, told me that if I masturbated, my vagina would fall off.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The most striking view I was indoctrinated with was that sex is something women “have,” but that they shouldn’t “give it away” too soon -– as though there’s only so much sex in any one woman, and sex is something she does for a man that necessarily requires losing something of herself, and so she should be really careful who she “gives” it to.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The prevailing societal brainwashing dictates that sexuality and sex "reduce" women, whereas men are merely innocent actors on the receiving end. By extension, our virginity or abstinence has a bearing on who we are as people -- as good people or bad people, as nice women or bad women.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Women's ability to be moral actors is wholly dependent on their sexuality. It is, honestly, insane.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The virgin-whore dichotomy is an insidious standard that we have unfairly placed upon women. Women are supposed to be outwardly pure and modest, while at the same time being sexually alluring and available. If a woman does not have sex after a date, she will be labeled as a prude. If she does have sex, she will be referred to later as a ho or a slut.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Society thus sets up a norm in which women simply cannot win.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
We must question in this equation why sex workers are so brutally stigmatized. Why do we exclude them for jobs, education, and from mainstream society?</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Why do we scorn, threaten and harass them?</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Why do we deny them of their personhood?</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
Why does the thought of a woman having sexual experiences scare us so much?</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
The answer is simple.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
<span style="margin: 0px; outline: none; padding: 0px; text-decoration: underline;"><strong style="margin: 0px; outline: none; padding: 0px;"><em style="margin: 0px; outline: none; padding: 0px;">Patriarchy fears female sexuality.</em></strong></span></div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
It terrifies us to even fathom that a woman could take ownership of her body. We deem to keep women in a place where they are subjected to male sexuality. We seek to rob them of their choice and of their autonomy. We want to oppress them and keep them dependent on the patriarchy. A woman who transgresses the norm and takes ownership of her body -- because that's exactly <a href="http://www.xojane.com/sex/so-i-guess-im-a-pornstar-now" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">what porn is</a>, no matter how rough the sex is -- ostensibly poses a threat to the deeply ingrained gender norms that polarize our society.</div>
<div style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 1.5em; margin-bottom: 15px; outline: none; padding: 0px;">
I am well aware: The threat I pose to the patriarchy is enormous. That a woman could be intelligent, educated and CHOOSE to be a sex worker is almost unfathomable.</div>
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I find it interesting that porn (a billion-dollar industry) is <a href="http://www.xojane.com/sex/the-6-standards-i-have-for-all-porn-i-view" sl-processed="1" style="color: #004466; margin: 0px; outline: none; padding: 0px;" target="_blank">consumed by millions of people</a> -- men and women (and all other equally wonderful genders) alike -- yet no one is willing to consider the lives of the people behind the camera. No one wants to hear about the abuses and exploitation that take place, no one wants to hear about the violence committed every day against sex workers, no one wants to consider that we have hopes and dreams and ambitions.</div>
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No, all we are is "whores and bimbos."</div>
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I reject this. Instead, what I ask for is simple. I, like all other sex workers, want to be treated with dignity and respect. I want equal representation under the law and within societal institutions. I want people to acknowledge our humanity. I want people to listen to our unique narratives and dialogues.</div>
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To the anti-pornography feminists out there: I very much respect your opinion. Nevertheless, I want you to consider how you marginalize a group of women by condemning their actions. Consider that when you demean women for participating in sex work, you are demeaning THEM, and consequently, YOU become the problem.</div>
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Please do not continue to make the mistake you have made in the past of ignoring the voices of minority communities. Listen. Listen to the women who have for so long been silenced. Listen to their thoughts and their needs. Only then can we achieve solidarity and true progress within our movement.</div>
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I ask people to deconstruct why they treat female sexuality with such disdain.</div>
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Why do we call women sluts and whores? Why do we use synonyms for prostitute as some of the worst insults in the English language? Why do we shame rape victims for the unspeakably heinous crime committed against them? Why is the first question out of many people's mouths: "What was she wearing the night in question?" Why do we condemn a woman who has had multiple sexual partners outside of marriage?</div>
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Think about it. Be very honest with yourself. You may be surprised by the answers.</div>
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As for my professional career, I have no current plans to quit porn and I refuse to let ignorant people deprive me of the education that I have worked incredibly hard to achieve.</div>
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I am going to graduate, I am going to pursue my dreams and I will hopefully galvanize change in a world wrought with gender norms and sexism.</div>
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Just try to stop me.</div>
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source <i>INTERNET.</i></div>
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<span style="color: #3f4549; font-family: Georgia, Times, serif; font-size: 15px;">This is a young woman, using the message of sex positivism, to justify her selling her body for money for an education. there is, however, a failure in this. sex positivism (liberal feminism) claims that women just as men, should be able to have the choice of sexual partners.</span></div>
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<span style="color: #3f4549; font-family: Georgia, Times, serif; font-size: 15px;">What Do You All Think?</span></div>
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0tag:blogger.com,1999:blog-4847265303555326981.post-65215805424560062502014-03-01T15:25:00.000+05:302014-03-01T15:27:25.142+05:30How Google Works<div dir="ltr" style="text-align: left;" trbidi="on">
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Anil Kumarhttp://www.blogger.com/profile/08651112378678622067noreply@blogger.com0