Digital Marketing Beyond Search Engines!
 

When you think about searching for anything, I bet 'Google' comes first to your mind. Search engines are the most valued digital goods. According to Google, people go through an emotional journey before they purchase, from a trigger, exploring, evaluating, clarity, conviction and finally being filled with joy when the purchase is made.

85% of people will buy from brands that provide trustworthy information, but one thing marketers forget is that 63% won't buy because of irrelevant information (source google). So, if your content does not help people it will backfire on you or worst(no sales). 

Just google "Health", About 16,20,00,00,000 results (0.73 seconds). Do you need anyone else to write content on that subject? Not really unless something drastically changes happens in Health Industry (i am not rolling out the importance of content and SEO)

Now the question is, How do you stand out?

Just search 'Jaipur' on google, and you will find information about the city. On MakeMyTrip, you will find hotels. On youtube, you will find videos and movies. On Pinterest images of the city, and on Instagram/TikTok you may find pictures of restaurants, activities, and reviews of the food they ate.

Yes, I know you are getting my point.

Just look for the top ten searches on google, first two are social networking than e-commerce, and further translate, Instagram, WhatsApp web, etc. There is a lot of data. You must pay attention to this as google is doing the same, that's why they have come up with web stories to compete with Insta/TikTok and shorts.

The answer is to go for the Omnichannel approach. One has to be on all platforms, when someone sees or interacts with your brand 7 times (rule of 7), they are more likely to convert and buy from you. I am not going to elaborate on channels, you already know them and what impact they have.  

Brands are the future. People are searching more for the brand in comparison to a segment/product/keyword, (Nike has replaced shoes as a keyword).

When people engage with your brand they have experience. You want that they have a good experience when they first start using your product/service. You also want that towards the end they also have an amazing experience. Keep giving them.

Go for all, search engines, social networking, email, SEO, etc.
Stand OUT!! The biggest opportunity

#seo #searchengines #content #google #digitalmarketing #sales #opportunity #data #digital #experience #people #health #future #help #food #brand #instagram #email #commerce #hotels #restaurants #socialnetworking