Thursday, 16 March 2017

Mid-Career MBA Syndrome.

How much education does a man require? This would be the most inappropriate questions of all times if ever asked. Gaining information from varied sources and adding it to your Pandora of knowledge knows no boundary, but ultimately it comes to a halt soon after the fresh graduates join the rampant race of money-making and making it all about gaining experience and their materialistic needs. With the fast-paced modernization and no room for the medieval, every person with just one single undergraduate degree tends to suffer from mid-career MBA syndrome at least once in their lifetime. No, it’s not a medical disease that you need to get diagnosed for. It is simply the urge of the conscious minds of the students with prior experience in their respective fields, to stop for a moment, take a good look at what their lives have become and what they lack. These unanswered questions often lead their lives to the road not taken where monotony and a stagnant career welcomes them with open arms.

However, the alternative to this is the road that leads the fresh graduates to pursue their Masters in Business Administration after having gained some experience, to stimulate themselves with something to start afresh, in the middle of their career.

The pool of opportunities: Regardless of the fields they are in, students often wish to go for this tactic to get a job and a life worth all the efforts. It is a common activity; also a justified one. As glamorous and modern that it sounds, having an MBA opens a pool of opportunities. From an instant hike in the paycheck to gaining stimulating experience, this degree has it all.

A fresh start: The refreshing experience of going back to college and living the academic life is total bait. Who doesn’t want to take a break and live those moments once again which not only offers an environment to spread their wings of experimentation but also tags along with several boons of its own? Leadership, improved management skills, one’s own aspirations, evolving into a think tank for an out of the box approach, excellent networking is what this degree offers and this is all a creative brain feeds off for reaching out to the ladder of success and growth.

A much-needed break: Being surrounded by MBA professionals at the workplace and the materialistic and non-materialistic comparison constantly hitting the subconscious mind is bound to happen once people are tired of their stagnant lives. Giving your professional life a sudden break and walking straight in the world of MBA to gain what you lack isn’t as difficult as it sounds.

How to qualify: Everything that you, as a working professional, have gained or experienced so far would be taken into high consideration. To apply for the same, all you need to do is crack a common entrance examination including CAT, MAT, and XAT with an aggregate percentage. This will not only refresh your knowledge in various subjects like mathematics, English, and current affairs but will also open the gates leading to some of the top institutes of the nation.

The IIMs spread across the country, XLRI in Jamshedpur, ISB in Hyderabad, Loyola Institute of Business Management in Chennai, Symbiosis Institute of Business Management in Pune, IIHMR University in Jaipur, are few of the leading institutions that offer a two-year long management program regardless of the previously chosen field. A two-year program here is a must to gain more of everything; more knowledge, more opportunities, more exposure and a six unit salary, and these are some of the institutions to provide you with the same.

 All you need is an undergraduate degree, aggregate score in the entrance examination and a strong impression to leave during the interview sessions. Talking about the how and when queries about the examinations, the syllabus remains the same regardless your age and experience in the field. Verbal abilities, Qualitative and quantitative aptitude along with logical reasoning set the parameters and that’s how the students taking the exam are judged. Making it more convenient, multiple institutions also offer full-fledged programs to prepare the students for this battlefield which they can attempt multiple times. All you need to do is keep your eyes open, fill the applications in time and take the tests which generally fall between December to February, every year. For standing out and making it large, a desire for mid-career MBA degree is a must. All you require here is some time off your busy schedule and a dedication to making the best of it because the floor is always open.

Tuesday, 7 March 2017

Women empowerment and gender equity can bring in inclusive growth

Gender inequity has always been a pressing global issue and the theme for International Women’s Day stresses on ‘#BeBoldForChangewhich is a call for masses and individuals to forge a better working world and a more gender inclusive world. A "Resource Center on Women's Health, Empowerment and Rights" was established at IIHMR in 1997 with the support of the Ford Foundation in a project mode for five years. Working on the issues further strengthened the thoughts and ideas and, therefore, the Center was rejuvenated as "Gender Health Resource Center". The Center believes that gender is a part of quality concepts; ethics and rights, and one of the major social determinants of health. The IIHMR University Jaipur has also worked for the social upliftment of rural women; through projects that support sanitation and hygiene for the empowerment of women, shared their insights this International Women’s Day.

The theme ‘#BeBoldForChange’ this International Women’s Day highlights on commitments that should be made to help women and girls to achieve their ambitions, call for gender balanced leaderships and also value contributions of women equally to that of men. According to a report that was released by Mckinsey and Company on The Power of Parity’ September 2015- it was highlighted that India is one amongst the 46 out of 95 countries that were analyzed in developed and developing nations who would experience an increase in its GDP outcome by more than 10% in 2025 if women participated in the economy identical to men. India is also home to one of the largest female population in the world today.     

Experts at IIHMR University Jaipur referring the India Skills Report 2017 said, “According to the India Hiring Intent Survey, the ratio of males to females is 71:29. However, states such as Rajasthan, Andhra Pradesh, Karnataka, Telangana, Maharashtra, West Bengal, Uttar Pradesh, Tamil Nadu, Gujarat, and Haryana have shown a higher level of employable female candidates.” The IIHMR University Expert also specified that “Women today are ready to consider challenging work and explore more challenging terrains by not restricting themselves to comfortable and monotonous working patterns. However, the India Skills Report 2017 highlights a striking figure that, out of the entire workforce, 25-30% are females and only 20% work in urban areas.”

The expert at IIHMR University Jaipur further expressed that, “There is a dire necessity for employers to design training programs for freshly recruited female candidates to shape their future and empower them further in their roles. According to the India Skills Report the total hiring targets for Pharma and healthcare industry is 38.67%, while that in BPO, KPO and ITes is 36.78%. However, spite of widespread discussions and reforms in government policies the matter of gender diversity still remains unresolved today. According to Global Gender Gap Report 2016 and its Global Gender Gap Index 2016, India ranks 87th in the world with a score of 0.683 in gender equality. It is also important to also highlight that women in various roles evidently deserve health, education, earning power and political representation as much as men do in various walks of life.

According to the India Skills Report 2017, Rajasthan (31%) tops the list of states having the most employable women. The next in line is Andhra Pradesh at 23%, Karnataka which is at 21%, Telangana at 20%, Maharashtra at 18%, West Bengal at 17%, Uttar Pradesh and Haryana at 15%, Tamil Nadu at 11% and Gujarat at 9%.         

The growth of every organization depends on the mix of skill sets, experience, values, culture which can be achieved only through gender diversity; this is how organizations can work up to the level off of attaining success. Organization in the nation should also work to create business models that include utilizing the skills of interns to the best and retaining them when needed. They must conceptualize on hiring models that have gender diversity and reduced salary gaps amongst both male and female employees. Gender equality can definitely bring in inclusive growth and through gender equity and human development, it will also result in an all-round growth in GDP. Thus, organizations and nations must realize that a healthy development and an appropriate utilization of one of the largest talent pools will obviously have positive implications on the development, growth, competitiveness and future-readiness of economies and businesses worldwide. 

There are also initiatives at the country levels in this direction. In India, a recent joint initiative by the Ministry of Human Resource Development and Ministry of Women and Child Development aims at engaging students to act as Gender Champions (GCs) in all schools, colleges, and universities across the country. They can be both boys and girls above 16 years of age enrolled in an educational institution. They are envisaged as responsible leaders who will facilitate an enabling environment within their respective institutions where everyone is treated with dignity and respect irrespective of their gender. As an institution committed to gender equality, IIHMR University has wholeheartedly welcomed this initiative and is working with GCs and students to promote gender equality. 

Thursday, 2 March 2017

MOBILE APPS - Innovative step towards eradication of the gender focused crimes

Since the Nirbhaya gang rape in December 2012, many mobile applications for personal safety for women have been introduced to check the rise in incidents of rape and other atrocities on women.
These apps could be downloaded on Android-based smartphones and could be used to send a distress signal (at the inconspicuous press of a button, swipe on the screen, even or with a scream or a vigorous shake) to the nearest police control room. The basics of most apps are similar — a user-decided list of emergency contacts to alert, sending out SOS alert messages with GPS location to local police control room at regular intervals etc. Some apps even ring a fake incoming call (to confuse the criminals), while others activate the phone camera to record photos videos and transmit these with the alerts, reduce display brightness or makes the phone a GPS tracking device.

General Working of the most Apps – Download the app (, enter the contact number, name and details etc., then enter 5 contact numbers of those people who are known to the user, as her emergency contacts, and get yourself registered by entering an OTP received. Some more additional configurations may vary with the app.

Mobile app for women's safety in Rajasthan

Nirbhaya Jaipur
It is a personal safety app designed to keep the users safer 24/7. The Project was funded by Department of Electronics & Information Technology (DeitY) Govt of India and was developed by Centre for Development of Advance Computing (C-DAC) and currently implemented for Jaipur Police. (download: Google Play Store).

Pukar - This personal safety app has been developed in public interest by People for Parity (PfP - a non-profit working to curb gender-based violence) and is led by a team of IIT Delhi graduates. The app has been launched as part of Rajasthan Police women safety initiative in Kota, Alwar and Udaipur cities. (direct download:

Women Safety Mobile Apps on Google Play:
3.        Delhi Police …One Touch Away,
4.        bSafe - Personal Safety App,
5.        I FEEL SAFE: Raksha - Women Safety Alert,
6.        VithU: V Gumrah Initiative:

Monday, 23 January 2017

Content Marketing for Mobiles:

It is a well-known incontrovertible fact that many consumers have learned how to turn off typical ads on their mobiles. About 35-40% of the mobile users in India have installed advert blockers on their devices and the trend is growing rapidly. Mobile has become an increasingly important platform for promotional activities and marketing. Thus, what kind of 'content marketing' will be more favorable on mobile is the question for most of the marketers.

It's suggested that mobile content should be in a position to bring consumer's interest within 5-10 seconds. Because 80% of consumers don't go beyond the time that is aforementioned plus they'll close the add. Furthermore, 50 % of customers will bounce back instantly when there's an issue with the web page. Content marketing for smartphones (actually, they are smart :)) must be both Accessible and Available. Less text, fewer but good infographics are most suitable for quick loading whereas the CTA buttons are predominant.

For mobile content marketing, few things to be remembered:
•    Headlines must be clear and bold
•    Concise
•    Easy to understand by the potential consumers (after all we are
      looking for a sale or engagement, right!!)
•    Vertical, not horizontal so consumers can read easily and seamlessly.

We know what consumers are going to do with mobile phones, they will - like it, share it, tweet it, take snapshots, look at graphics, a very quick study of pieces of the content and staring at videos, here is the key for a successful video (more chance of watching)is that it must be of 15 seconds or less.

A champion mobile promoting strategy must have a front page with different categories of menus. Every menu must have a bold, visible, and minimalist text. The person clicks on the menu of his curiosity, and access info like price, reviews, appointments etc.

For an optimal consumer experience check the navigation (you don't want the consumer to be confused!!), front page must have a drop-down menu with clickable links, interactive buttons, GPS enabled, click to call phone numbers (data shows that 15-20% more engagements in clickable phone no. than the written content).

Recent studies show that the consumers are primarily looking at the center of their mobile screens.
Bear in mind to generate something according to the consumer behavior or pattern, which must be appealing and exact, since this can boost the possibility of getting a sale or more engagement and that's what we want.